Zhilang Marketing Gong Yongjun’s 3 rules teach you how to attract customers to choose your products

This is an era with highly developed product information. Why do customers choose yours when there are so many similar products? What are the reasons for customers to choose a brand and make a purchase? What are the reasons for customers to choose your product among the dazzling array of products?
Gong Yongjun, the general manager of Zhilang Marketing, summed up the <> rules based on years of practical experience to teach companies to attract customers to choose your products:
1. The main reason for purchasing behavior is that customers believe that the value of the product is greater than the price of the product
A steamed bun costs one yuan and the customer is willing to buy this steamed bun because he feels that this steamed bun can make him full and not hungry, which brings him a value experience Much larger than a dollar. No matter how expensive a Maserati is, some people will buy it because driving a Maserati can show the identity of the car owner, give the car owner a sense of confidence and dignity, and bring the car owner a sense of value and experience that is greater than the price itself.
It is difficult to see the difference in chemical products from their appearance, so Gong Yongjun of Zhilang Marketing repeatedly emphasized the importance of comparison over the same period when training employees of Youxingshark. Once chemical products have comparative value differences, they will be clearly highlighted. When the customer experiences that the value of the product is greater than the price of the product itself, it can stimulate the customer's interest and desire to purchase.
2.
Let customers have a sense of superiority by buying your products
Wearing a famous brand can let others see at a glance that what he is wearing is expensive. People who wear the famous brand will feel that they are very superior. Have an identity. Giving customers a sense of superiority because of your product will greatly increase the chances of customers making a second purchase.
Zhilang Marketing helped Youxingshark establish a communication platform to publish product production quantity information, comparative information, sales information, etc. over the same period on a daily basis. The release of information can make consumers feel the value of the brand, make them feel more confident because of using Youxingshark's products, increase customers' sense of self-confidence and superiority, and promote customers' repeat purchases.
3.
Service experience is equally important
Two companies have the same products and the same price, but one of them ends the customer relationship with you after selling its product to you, but the other company can often feedback your use experience and solve your problems because he subsequent problems arising from the product. There is no doubt that smart customers will choose the second company. Customer experience is also a manifestation of value and increases the added value that products bring to customers.
Customer selection of products is a complex process that leads to purchase decisions and is also affected by various aspects. Do these three things to provide customers with reasons to buy your brand to win market competitiveness.