Zhilang Marketing Gong Yongjun: The market environment is not the culprit for the decline in sales

In the past two years, the market economy has cooled significantly. Business has become increasingly difficult to do. Entering the automotive aftermarket, this situation is particularly worrying. The phenomenon of homogeneity is serious. Price wars are coming. Large inventory and profit margins are getting thinner! More and more companies are falling into bankruptcy and finding it difficult to recover. Without personal visits and research on the market, Gong Yongjun, general manager of Zhilang Marketing, was also lost in thought: Could the decline in sales of a large number of traditional companies really be caused by the market environment? After joining hands with the car seat cushion industry giant Hangzhou Yuyi, the general manager of Zhilang Marketing found the answer. The bad environment is caused by external factors, but if you want to not be affected by external factors, you must pay special attention to the cultivation of internal factors. Only in this way can you withstand the attacks of external factors. Hangzhou Yuyi and Zhilang Marketing have only cooperated for one year. The company's sales have increased against the trend, breaking all the one-sided opinions attributed to the market environment, fully proving to the industry that the power of a dark horse is enough to withstand the cold winter of the market economy.
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Thanks to precise brand positioning
After market visits and research, Gong Yongjun, general manager of Zhilang Marketing, found that the main reason for the overall decline in sales of the automobile seat cushion industry was the change in consumer purchasing power. In the past, most consumers with lower car configurations needed a car seat cushion with a high-end and beautiful appearance as a decoration. However, with the improvement of car configurations and the age of car users, the demand for aesthetics gradually decreased while the demand for health gradually increased. And the demand is urgent. Gong Yongjun, general manager of Zhilang Marketing, positions the new product as a health essential for car owners. A car seat cushion that can massage human acupuncture points while driving has successfully aroused the curiosity of car owners, and more and more consumers are buying it. When it comes to car seat cushions, it serves as an important attribute indicator. As the market positioning of Yuyi's new products gradually enters the minds of consumers, the market share of Yuyi's new products is also increasing.
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Experiential Marketing of Terminal Upgrade
Nothing can arouse people's more profound and intuitive feelings than tactile vision. A precise brand positioning, a precise brand tone, and an eye-catching visual design can arouse consumers' curiosity. It is worth mentioning that Zhilang Marketing General Manager Gong Yongjun not only standardizes the brand image, tone, etc. when promoting the launch of Yuyi's new products. It has conquered consumers with experiential marketing. When consumers come to the terminal store, they can sit directly in the store and experience the tactile experience brought by the new product. If they try it, they can know on the spot. This unique marketing method allows competitors to Instead, the terminal became a foil and had a good traffic interception effect.
Sanqiao
Using WeChat community marketing
With the intensification of market segmentation, more and more segmented communities have appeared. Gong Yongjun, general manager of Zhilang Marketing, will accumulate Yu Yi’s model market The customer flow is attracted to the WeChat community every day to train product knowledge and sales skills to disseminate the latest trends in the product in the market, which greatly increases the self-confidence of dealers and terminals.