Gong Yongjun, an automotive supplies marketing planning company, formulates an experiential marketing strategy

Gong Yongjun, founder of Zhilang Marketing, said in a media interview that consumers now have higher requirements for good customer service, and direct sensory experience can better influence consumers’ purchasing decisions. Therefore, traditional enterprises must transform and upgrade. Good experiential marketing. 1. Why customer experience should exceed expectations
For example, when a left-handed person comes to a restaurant to eat, the restaurant waiter should put the fork on his right side. This is the service experience. A good service experience must exceed the customer's expectations. As expected, in the interview, Gong Yongjun, the founder of Zhilang Marketing, said that during his trip to Dubai, he stayed at a Seven-Star Burj Al Arab Hotel. After staying there, he did not feel anything special and was slightly disappointed. However, after objective analysis, Gong Yongjun found that this hotel The hotel's decoration hardware is perfect, but my expectations for it were too high. There are countless such examples.
2. The customer experience that exceeded expectations doubled the profits of Zhilang Marketing partner Hangzhou Yuyi
It was because of this experience that during the cooperation between Shanghai Zhilang Marketing and Hangzhou Yuyi, Gong Yongjun helped Hangzhou Yuyi has formulated a marketing strategy of experiential marketing, a healthy car seat cushion, where drivers can experience traditional Chinese medicine massage services while driving, which can effectively prevent and alleviate various aches and pains caused by sitting for long periods of time while driving. This healthy and novel experiential consumption has made Hangzhou Yuyi's new products receive rave reviews as soon as they were launched. In half a year, sales have doubled several times!