Shanghai Zhilang Marketing: Consumption upgrade is becoming more and more intense, traditional enterprises must keep up

According to Gong Yongjun, founder of Zhilang Marketing, market competition is becoming increasingly fierce. In order to compete for more consumer groups, consumption upgrades have become essential for enterprises, so traditional enterprises must also keep up. For traditional enterprises, it is an opportunity and the only way out for traditional enterprises to shrink their front lines during transformation and upgrading, focus on one point, and serve a specific market and customer groups in the process of upgrading well. The arrival of the era of informatization, intelligence, and industry has caused the industrial structure to be reshuffled. Against the background of economic slowdown, consumption upgrade is imperative for tens of thousands of traditional enterprises!
What is consumption upgrading? In the past, the Chinese market focused on supply. The long-term material shortage made the people pay special attention to basic food and clothing issues. However, with the awakening of China’s consumer awareness and the accumulation of potential purchasing power of high savings, consumption has Consumers have greater payment capabilities and have higher-level and more personalized demands for product and service consumption. In order to meet such requirements, large-scale, standardized, and homogeneous products will inevitably be pushed off the shelves.
Gong Yongjun of Zhilang Marketing has determined that in order to upgrade consumption, we must reluctantly cut off the flesh, abandon the large-scale strategy, and take the path of refinement. Just like Zhilang Marketing Partner Dongfang Resin Co., Ltd. (Chemical Industry), in terms of technology and brand Only by working hard on , service, and customer experience can we seize opportunities and find a way out.