Zhilang Marketing: Does your new product have a group of actual customers?

In cooperation with Hangzhou Yuyi, Zhilang Marketing Gong Yongjun successfully promoted Yuyi's new products to the market. Through an exclusive interview, the reporter learned that Zhilang Marketing Gong Yongjun's precise grasp of the focus market is the reason why Yuyi's new products have counterattacked the red sea of the car seat cushion market and opened up the market. Important key points of the new blue ocean in the market. According to Zhilang Marketing Gong Yongjun, generally speaking, an effective market focus must meet at least these three conditions. 1.
It is necessary to have a group of actual customers
Yuyi’s new product is a functional car massage cushion. There is no doubt that the trend of increasing car ownership year by year shows that automotive supplies are bound to follow the trend of national car purchases. The speed is increasing. As one of the automotive supplies, car seat cushions have a large group of actual customers all over the country, whether in first-tier cities, second-tier, third-tier or fourth-tier cities.
2.
These customers generally have certain needs
Faced with the declining sales trend of traditional car seat cushions, Hangzhou Yuyi, under the advice of Zhilang Marketing Gong Yongjun, has made some analysis of the real needs of car owners. A survey was conducted, which showed that car owners’ concern about the appearance of car seat cushions has shifted to their health. Neck and shoulder stiffness, back pain, fat accumulation, and prostate discomfort that are easily caused by driving have become the most painful health issues for car owners. Therefore, , a car seat cushion with a massage function while driving has become a common demand among driving enthusiasts.
3.
Consumers in the market can refer to each other when deciding to purchase.
In the third stage of focusing on the market, it is the key point that determines whether a new product can quickly enter the market and develop stably. Broadly speaking, the market consumer group of car seat cushions is driving people, which are divided into various specific points. White-collar workers, social elites, self-employed people, etc., but the only group that can take advantage of its large communication group to become the first choice for Yuyi's new product target consumer group is the taxi group. As a business center in China, Shanghai has a huge potential market, and personal use Well, the information will be passed on to the taxi groups around you through word of mouth and WeChat, and it will form an individual, individual, individual, individual... Ultimately, thousands of people will use Yuyi's new products at the same time, and sales will double. Growth is unstoppable.