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Gong Yongjun, general manager of Zhilang Marketing, said that no matter how small the stall’s goods are, people will buy them, and no matter how expensive the luxury goods are, there will be people who come to buy them. Customers in every store you operate do not leave in a vacuum. What are the reasons for customers to choose a brand and make a purchase? What are the reasons for customers to choose your product among the dazzling array of products? one. The main reason for purchasing behavior is that customers believe that the value of the product is greater than the price of the product
A steamed bun costs one dollar, and the customer is willing to buy this steamed bun because he feels that this steamed bun can make him full and not hungry, and brings him happiness The value experience is far greater than one dollar. No matter how expensive a Maserati is, some people will buy it, because driving a Maserati can show the identity of the car owner, give the car owner a sense of confidence and dignity, and give the car owner a sense of value and experience that is greater than the price itself.
It is difficult to see the difference in chemical products from their appearance, so when Zhilang Marketing Gong Yongjun was training employees of Youxingshark, he repeatedly emphasized the importance of comparison over the same period. Once chemical products are compared, the difference in value will be clearly highlighted. When the customer experiences that the value of the product is greater than the price of the product itself, it can stimulate the customer's interest and desire to purchase.
2.
Let customers feel superior by buying your products
Wearing a famous brand can let others see at a glance that what he is wearing is expensive. People who wear the famous brand will feel that they are very superior. It has a sense of identity. Let customers feel superior because of your products, which will greatly increase the chance of customers making a second purchase.
Zhilang Marketing helps Youxingshark establish a communication platform to publish product production quantity information, comparative information for the same period, sales information, etc. every day. The release of information can make consumers feel the value of the brand, create a feeling of confidence in using the products of Youxingshark, increase customers' sense of self-confidence and superiority, and then promote customers' repeat purchases.
3.
Service experience is equally important
&Two companies have the same products and the same price, but one of them ends the customer relationship with you after selling its product to you, but the other company can often reward you for your use. Experience and solve your subsequent problems caused by his products. There is no doubt that smart customers will choose the second company. Customer experience is also a manifestation of value, increasing the added value that products bring to customers.
Customers choosing products is a complex process, and purchasing decisions are also affected by all aspects. By doing these three things, you can provide customers with reasons to buy your brand and win market competitiveness.
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