Zhilang Marketing Gong Yongjun: The sense of superiority comes from the weakness of human nature-jealousy

In the process of promoting the transformation and upgrading of strategic partner Youxingshark, Gong Yongjun, general manager of Zhilang Marketing, always emphasized that when salesmen and dealers go to customers, they must compare products with competitors over the same period. This same period comparison is a horizontal comparison. It is easy to arouse jealousy in human nature. I am also a competitor in the building materials market. The glue I use is not as good as the glue used by my competitors. My manufacturer does not have as high a brand awareness as the rival manufacturers. This kind of application concept that arouses jealousy through comparison over the same period has been criticized. Gong Yongjun, general manager of Zhilang Marketing, has made full use of it. In just one year, the cooperation between Youxingshark and Zhilang Marketing has doubled and profits have increased. 1. Zhilang Marketing Gong Yongjun’s sense of superiority begins with horizontal comparison and stems from the weakness of human nature: jealousy
In the Internet+ era, the extreme transparency, convenience and speed of information make this kind of jealousy rampant, and the possibility of comparison at the same time is eliminated Infinitely amplified, there are many stimulating scenes. We can always know the current situation of our friends and classmates around us at the first time, so we can be easily stimulated.
From the perspective of viral marketing, if you can grasp the weaknesses of human nature and make your products provide consumers with a complete sense of superiority among a dazzling array of similar products, this kind of benefit feedback will make You get a lot of harvest.
2. How does Zhilang Marketing Gong Yongjun create this sense of superiority?
Enhance brand influence
Enterprises need labels. You are a listed company, an industry leader, what honors you have received, what kind of national recognition you have received, etc. Such labels can be obtained through traditional media, It spreads virally and amplifies infinitely through the Internet. However, if traditional media, such as television, newspapers, and radio, are used during the transformation and upgrading process of traditional enterprises, especially small and medium-sized enterprises, the cost will inevitably be very high. Gong Yongjun suggested that using the viral spread of the Internet, investment Less, faster results, longer life. Only when your brand awareness increases can you form a brand influence. Only after the high-end image of the brand invades the minds of consumers will they be willing to pay for it. At this time, the product has surpassed its own use value. It has become an important label for consumers to realize their self-worth and demonstrate their sense of superiority.
Establishing a hierarchical structure of three, six, and nine levels
Gong Yongjun planned the whole case well. First, he formulated a ladder price list based on sales volume. Dealers at different levels enjoy different sales prices, and the prices are absolutely open to the public. Transparent, if the sales are not good, you can only stare blankly, but if the sales are good, it will naturally create a virtuous cycle. Second, enter different WeChat groups according to sales volume. Dealers with high sales levels can enjoy the honor of focusing on corporate training, follow-up, communication of feelings, and release of rewards.