Gong Yongjun: In addition to dumping at low prices, what other methods do companies have to respond?

Gong Yongjun, general manager of Zhilang Marketing, established a highly competitive cost internal control management system when cooperating with traditional enterprises, maximizing salary incentives, improving the company's sales force, and maximizing internal control. As a result, costs were significantly reduced. , even in the face of low-price competition from e-commerce and competitive pressure from the same industry, net profit can still grow rapidly. 1.
Focus on wealth. One person can do the work of three people and receive the wages of two people to improve sales.
Zhilang Marketing cooperates with Xingshark. After three years of transformation and upgrading, the sales special forces who survive the fittest combine three major skills. They are sales, customer complaint handling specialists, and technical service specialists. Every month In addition to basic salary and commission, cash rewards of up to hundreds of thousands are distributed, and the focus on wealth has greatly mobilized sales enthusiasm. Youxingshark sales special forces have compared with competitors across the country at the same time, making competitors timid and stop looking at them.
2.
The three management systems of Zhilang Marketing can reduce the costs of traditional enterprises and double their profits.
Traditional enterprises generally have high operating costs and earn less by selling more. Gong Yongjun, general manager of Zhilang Marketing, believes that traditional enterprises may lose profits in three aspects. The first aspect is that the shipping process is chaotic and repeated returns lead to loss of profits. The second aspect is that the product customer complaint process and standard management and control are not clear, the resolution time is long, and the recovery of payment is difficult. Not only does it face compensation, but it also loses customers and profits! The third aspect is that the bad debt control system is not perfect, which leads to the occurrence of multiple bad debts within a year, loss of costs and loss of profits. Only by addressing these three aspects in a targeted manner and squeezing profits from corporate management can we completely get rid of the dilemma of low-price dumping.
How to completely solve the problem of profit loss from this aspect?
Bad debt management system.
Bad debts are net profits! Traditional business owners are most afraid of bad debts, failure to collect money, and direct loss of net profits. In order to reduce risks and realize bad debts, Zhilang Marketing has established a strict customer qualifications inspection plan for traditional enterprises. It evaluates cooperation intentions based on customer qualifications and establishes payment control and delivery standards. If the qualifications inspection is not qualified, cooperation will not be allowed and the money will not be paid when due. With targeted solutions, with the help of the general manager of Zhilang Marketing, Youxing Shark has now successfully realized bad debts.
Customer complaint management system.
In order to quickly handle customer complaints and reduce cost losses, when receiving a customer complaint, the salesperson involved must write a customer complaint form within hours and send it to the customer service department via WeChat, which will then transmit it to the technical customer complaint processing platform. Department managers need to actively respond and handle complaints on the technical customer complaint handling platform according to their respective scope of responsibilities. Each department should provide a preliminary judgment plan whether it is a quality problem or not within 1 hour, and the general manager will approve it. Sales personnel and related personnel will go to the customer's production site to solve the problem within hours (sales personnel and related personnel should obtain a solution from the company before going to the customer's site before traveling). Problems should be solved for customers within hours. (Sales staff or technical quality related personnel should send the on-site video of the handling to the company). Only after the assistant to the general manager, who is recognized by the company as the authority in handling customer complaints, signs and approves the return, can the personnel handling the customer complaints return. Strict customer complaint handling plans have allowed traditional enterprises to reduce a lot of costs, improve service quality, and continuously increase their reputation influence, becoming an invisible sales force for traditional enterprises.
Chargeback management system.
From the beginning of order receipt, strict audit and monitoring standards are formulated. According to customer requirements, orders are divided into regular products and non-routine products, and the delivery status is sorted out and tracked daily. At the same time, undelivered products are processed Conduct a thorough investigation and analysis of the causes of each link of the product, strictly enforce time points, refine daily work, and implement it thoroughly.
It’s not scary to be dumped at low prices by peers. Doing low prices yourself doesn’t necessarily mean your profit margins are getting thinner. The key is how to mobilize the enthusiasm of employees to complete work efficiently and exceed standards. At the same time, it is necessary to strictly control corporate costs. When costs are low, prices It is easy to form core competitiveness with the same industry. Therefore, Gong Yongjun, general manager of Zhilang Marketing, believes that the top priority for traditional enterprises is to quickly transform and upgrade, focus on wealth, and quickly realize bad debts, customer complaints, and chargebacks.