Zhilang Marketing Gong Yongjun: How can traditional enterprises achieve successful transformation?

Traditional enterprises are struggling to survive in the storm of the economic winter. They are afraid of death if they transform. If they don't transform, they will die. Traditional enterprises are forced to go to the wall. You sell pieces, I sell pieces. If you lower the price, I will be lower than you. This is a vicious cycle of price wars. , the loss is still the company’s capital. Therefore, Gong Yongjun, general manager of Zhilang Marketing, believes that the transformation and upgrading of traditional enterprises is imperative! But how to transform? Implement the big marketing strategy thoroughly!
1.
Compare the marketing strategy thoroughly
. Compare product quality
No matter how the market economy changes, product is always the king. Instead of eating and drinking with it, , play with you, it is better to show your true skills and compete with your competitors in front of customers. For example, the chemical giant Youxingshark, Gong Yongjun strongly recommends that salesmen conduct comparative tests during the same period every time they visit customers, first compare product quality, and then compare The product price makes the competitors impeccable. Standardized comparative testing operations at the same time will build Youxingsha salesperson into a salesperson, technical serviceman, and customer complaint handler, and the transaction rate of customer visits will soar.
.Compared with income
The most fundamental driving force for the thorough implementation of a marketing strategy system is income. In order to stimulate and encourage experienced shark sales special forces to complete their work efficiently and challenge high performance, Gong Yongjun established salary The floating level system, in addition to the highly encouraging basic salary and high commission, also provides the innovative design new performance award, the goal exceeding award, the team cooperation development award, and the same period comparison single award, team cooperation development award, and cashback award
Rewards are distributed regularly in the form of cash every month. The salesperson's income contrasts are obvious, stimulating sales morale and striving to achieve performance goals as soon as possible.
2.
Implement the marketing strategy thoroughly
A good marketing strategy needs to be disseminated, good sales skills need to be shared, and good comparison methods need to be taught, in order to form a synergistic effect. , Gong Yongjun, general manager of Zhilang Marketing, built three marketing platforms for Youxingshark and gave lectures on time every night.
Salesperson video competition platform. Salespeople are trained on transaction skills, analyze successful and unsuccessful cases, share experiences in conquering large customers, answer questions, and encourage each other to learn from each other.
WeChat social platform for dealers. On the Youxingshark Dealer WeChat platform, every dealer has a say. Everyone is a teacher and a student. They can learn from each other’s successful experiences, share customer attack skills, and quickly solve problems when customer complaints arise. , successfully established dealers' confidence in the company.
Technical master craftsman platform. Gong Yongjun set a precedent in the industry by convening workers, bosses, and purchasers in the home building materials industry across the country to share professional knowledge and experience. He insisted on studying for half an hour every day without going offline, and orders from Youxingshark increased significantly.
3.
Execute the controlled marketing strategy thoroughly
The fundamental reason for the high costs of most traditional enterprises is that the internal control system is imperfect. If you sell more, you will spend more, and you will spend more. Although there is less, the amount spent is still almost not reduced. The reasons for this situation, Gong Yongjun, general manager of Zhilang Marketing, believes that first, the delivery process is not standardized, which is prone to confusion, and repeated returns lead to increased costs and declining profits. Second, there is no mechanism for quickly handling customer complaints, which leads to a decline in corporate credibility and easy loss of customers. Third, the bad debt control system is insufficient, resulting in continuous bad debts and direct loss of net profits.
During the transformation and upgrading process of Youxingshark, Gong Yongjun established three major internal control management systems, customer complaint monitoring management system, bad debt monitoring management system, chargeback monitoring and management system. The three major systems simultaneously supervise the management and control of operating costs. Youxingshark quickly Realized customer complaints, bad debts, and chargebacks.
When transforming and upgrading traditional enterprises, they cannot lose the watermelon and pick up the sesame seeds. In addition to strictly controlling quality and giving salespeople the confidence to make comparisons over the same period, they must also train salespeople in sales skills. While increasing sales, they must also do a good job in cost content, a two-pronged approach. Only in this way can we quickly transform and upgrade to increase profits.