Zhilang Marketing: When upgrading your business, have you avoided the “diaosi economy”?

Gong Yongjun, general manager of Shanghai Zhilang Marketing, believes that China’s consumer market in the past had a serious “bipolar consumption phenomenon.” One is "low-end consumption" and the other is "luxury consumption". The phenomenon of local tycoon-style consumption that is completely spent on pleasure is obvious. An intuitive feeling caused by the shortcomings of two-tier consumption is that China's middle class is "hollowed out". According to Gong Yongjun, the current dramatic reversal of Chinese plots is different. 1. <>
The gradual awakening of the middle class’s consumption consciousness requires traditional enterprises to accurately grasp the consumer psychology
The middle class not only carries the label of income, but also the concept of self-identification. In the past, China only had the poor and the wealthy. <> After entering the consumer market, China's middle class gradually awakened their consciousness. They are the first generation of only children in China. They do not rely solely on their own income for consumption. They control the material basis of the family (both parents and themselves) and the overconsumption. the necessity of consumption. For example, Zhilang Marketing Gong Yongjun cooperates with Hangzhou Yuyi Car Cushion Industry. As representatives of the middle class, car owners are more willing to spend more money to buy a car seat cushion that is good for health rather than just thinking about food and clothing. Therefore, the transformation and upgrading of traditional enterprises must accurately target consumer groups and grasp the consumption awareness of the middle class in order to obtain higher returns.
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The rising consumption power of the middle class with high savings requires traditional enterprises to have precise products and price strategies
According to authoritative statistics, China’s net savings rate is as high as <>%, which means that China There is potential consumption power that has not been fully released due to the lag in consumption awareness. New consumer subjects, new consumption awareness, and new consumption capabilities will create a huge market for middle-class consumption. According to tests, China's economy will only grow by %% in the next few years, but the consumer market will grow by %% and the health industry will grow by as much as %%. Therefore, the transformation and upgrading of China's traditional enterprises must focus on quality growth and value growth.
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The transformation and upgrading of traditional enterprises must focus on brands to seize profits from consumption spillovers
According to statistics, China now has more than 100 million people traveling abroad every year, with each person spending an average of 10,000,000 yuan. The purchasing power of tourists ranks first in the world. Gong Yongjun, general manager of Shanghai Zhilang Marketing, believes that the root cause is that domestic consumption demand cannot be met. A major drawback of China's economy is that products go global but brands are not accepted&;
Therefore, the transformation and upgrading of traditional enterprises must pay more attention to the development of brands. .