Gong Yongjun tells you how companies should maximize community value

Communities have sprung up under the influence of the Internet, but Gong Yongjun, general manager of Zhilang Marketing, believes that the above communities have not fully exerted their own energy, resulting in an extreme waste of community resources. On the contrary, with the full support of Zhilang Marketing General Manager Gong Yongjun's marketing strategy + thorough implementation, Youxingshark community marketing has become popular. Hundreds of dealers from all over the country do not know each other, and their culture, life, and education are all different. Different, but unswervingly follow Youxingsha, even in the worrying economic environment in 2019 and 2020, you can still make profits against the market and double your profits! In this regard, Gong Yongjun, general manager of Zhilang Marketing, gave the following explanation to reporters: 1.
Set screening standards, set entry thresholds, and allow community marketing to operate in a standardized manner
Gong Yongjun of Zhilang Marketing is preparing for cooperation Before partner Youxingshark establishes a dealer community, the entry threshold is set according to the dealer's sales volume. The entry threshold is very clear. First, you meet the label of selling Youxingshark products at the same time as other members of the community. Secondly, you meet the label of monthly sales reaching the specified standards. Finally, because you meet the above two standards, we basically judge that you have potential, are willing to work hard, and meet the company's training standards for styling talents. Therefore, we are allowed to Join the group. It is precisely by using this access threshold that the dealer WeChat communication platform established by Zhilang Marketing General Manager Gong Yongjun for Youxing Shark can operate in a standardized manner.
2.
Cultivate the spirit of community contract and let community marketing operate in an orderly manner
There is no circle without rules. Society needs contracts. As an integral part of society, communities also need contracts to maintain order. , Rousseau's "Social Contract" emphasized that the spirit of contract is the basis for the maintenance of this society. In the community, everyone hardly knows each other, and there are no constraints in the real society. People are more inclined to express their opinions and promote their products unscrupulously. Advertising, bragging. Therefore, before everyone joins the group, they need to recognize and implement the community contract in order to form unified norms of words and deeds. Gong Yongjun, general manager of Zhilang Marketing, believes that the essence of the spirit of contract is: every individual who enters the community gives up some personal rights and freedoms for the common goal, and achieving the common goal is for everyone's own benefit.
Gong Yongjun, general manager of Zhilang Marketing, uses this spirit of contract to enable the Youxingshark dealer WeChat communication platform to operate efficiently and orderly. All dealers are willing to work together for the same goal. In this group, you will find , the topics everyone talks about are always how to solve problems quickly, how to quickly close customers, and how to quickly increase sales. Everyone chases after each other and pursues each other to jointly achieve the results of exceeding the target performance.
As Gong Yongjun, general manager of Zhilang Marketing, emphasized, group rules are to the community what the constitution is to the country. The spirit of contract is the basis of the law, and the spirit of contract is also the premise of group rules.
3. The community must be a community of interests to allow community marketing to operate efficiently
China, a rapidly developing economy, and the fast-connected Internet for communication, make almost everyone panic, fearing that any corner will be left behind. An opportunity has been missed, so many people seek speed and bigness, and want to include people from the entire universe in the community. Gong Yongjun, general manager of Zhilang Marketing, said that cultivating a community with huge energy is like watering a community. A sapling. Although a sapling is small, it contains great power. When it grows up, it will exist for hundreds of years and exert its huge energy.
Gong Yongjun, general manager of Zhilang Marketing, believes that all walks of life can gather talents through communities to achieve common goals, and let everyone in a community take action and work hard for a common goal. This is The most original driving force of a community is also the value of a community.