Dealers can quickly regain online profit points, Gong Yongjun can help you

In recent years, the online business has tried to use price to kill the channels with vigor and seize the channels' jobs. The offline business has seen the online business flourishing, and has become anxious like an ant on a hot pot, but there is nothing that can be done about e-commerce. Do you have the strength to seize jobs from channels? Gong Yongjun, general manager of Zhilang Marketing, thinks that’s not necessarily the case! 1. Adjust the price strategy in a timely manner to win at cost.
When it comes to e-commerce, the most sensitive thing is price. In consumers’ ideology, it has long been established that online products are cheaper than physical stores or dealers. This is a deep-rooted phenomenon. Let’s not talk about whether online e-commerce is a problem for everyone. Man Baoying first talks about the past huge profits in the pricing of traditional manufacturers and dealers. If we can be appropriately satisfied with normal profits and adjust the price strategy while shifting some of our focus to a cost-reducing strategy system, we might not be able to compete with the so-called golden e-commerce. It’s not certain who will lose and who will win in this round!
Looking back, are e-commerce really profitable? not necessarily! Think about it: dealers need to have stores and e-commerce platforms, do they need to pay various brand entry fees? Does online promotion require capital investment? Do I need to pay money if I want to increase my exposure and rank higher? If a series of expenses are not shared among consumers, how can we still make a profit? Therefore, as long as manufacturers and dealers moderately reduce prices and win on cost, they can win a collective victory.
Gong Yongjun, General Manager of Zhilang Marketing, promoted the whole case. The chemical giant Youxingshark (main product is panel glue and polyurethane glue) is well-known in the industry for daring to offer low prices, even lower than the e-commerce prices in the same industry. It should be low, but why can profits rise linearly? Just because Youxingshak can implement the internal control system provided by Gong Yongjun thoroughly, even in the economic winter, Youxingshak is thousands of meters away from its peers.
2
Execute experiential marketing thoroughly
Contradictions are common. Although the Internet has brought us extreme convenience, it has provided a barrier for both supply and demand to meet. On the contrary, offline has a unique advantage, that is, consumers can have direct contact with the products and experience the products more intuitively in terms of sight, touch, smell, etc. The experience is more direct and obvious to consumers than the cold computer and keyboard.
In the strategic cooperation to promote the transformation and upgrading of Youxingshark, Gong Yongjun, general manager of Zhilang Marketing, encourages the sales team and dealers to do concurrent comparison tests when going to customers, and the customers must personally participate in the interaction with the products during the same period. The experience of the process allows customers to more thoroughly feel the protection and losses that the quality of the product brings to the company, which can play an indirect role in forcing orders. This approach scares the sharks out of their competitors and doubles their sales!
Therefore, Gong Yongjun, general manager of Zhilang Marketing, emphasized that dealers should not be frightened by the so-called online thunder and rain. As long as they reduce controllable costs to a minimum, experiential marketing should be done to the extreme, stick to the position and execute thoroughly, and the results will definitely be good. It will be bad.