Zhilang Marketing Gong Yongjun: 3 points to effectively arouse consumers’ emotional resonance

& Regarding how to make products enter consumers’ memories, generate brand stickiness, and achieve successful interaction between the brand and consumers’ minds, Gong Yongjun, general manager of Shanghai Zhilang Marketing, expressed the following three views: 1.
Looking for emotional resonance
Emotion is the link to maintain brand loyalty. If the brand can arouse emotional resonance among consumers, it will gain the capital to win customer loyalty. When Shanghai Zhilang Marketing Planning helped Hangzhou Yuyi Planning formulate a strategic plan, they learned that customers are no longer pursuing the beautiful features of in-vehicle products, but are more concerned about fatigue and cervical strain caused by long-term driving. According to the research, Shanghai Zhilang Planning helped Hangzhou Yuyi launch a car-mounted acupoint massager product, which allows consumers to enjoy body massage while driving and reduce physical fatigue and cervical strain. It has gained high-level psychological recognition from consumers. It aroused emotional resonance, enhanced the stickiness of the Hangzhou Yuyi brand, and achieved an exhibition performance exceeding 10 million.
2.
Establish specific brand cultural factors to attract customers' attention
As market competitiveness becomes greater and greater, the differences between brands will become smaller and smaller. Establishing a specific brand image can lead to advantageous brands. factor. Speaking of "safe" cars, the Volvo brand comes to mind, the "dynamic, passionate" brand comes to mind, and the "fashionable, enterprising" brand comes to mind. Injecting specific and special cultural factors into the brand can cause customers to create a specific image of the brand image, making it easier for the brand to enter the memory of target customers. Setting up a specific brand image for further education is the basis for gaining brand stickiness.
3.
Enter consumers’ vision in a diversified way and increase interaction with customers
To establish brand stickiness, we must ensure that the brand appears in customers’ vision every day. It can be seen from our lives that those Brands with high stickiness are still those that we can come into contact with and see every day. With the help of the Internet, WeChat, word-of-mouth, promotions and other means, if you want to build brand stickiness, you must fully communicate information with customers and conduct diversified communication to make customers remember the brand.
Consumers generally will not buy products that they have never heard of or know little about. If the brand can arouse emotional resonance among consumers, the possibility of consumers purchasing it for the first time will be greatly increased.