It is difficult for small and medium-sized enterprises to survive. Gong Yongjun teaches you how to deal with it by building a big brand

Domestic small and medium-sized enterprises are indeed facing huge difficulties. Product homogeneity in various industries is becoming more and more serious, products lack brand strength, and vicious price competition has further squeezed the profit margins of enterprises. If this situation does not improve, predictions of a wave of bankruptcies will become a reality. But the key problem is that small and medium-sized enterprises have realized the existence of the problem, but due to inherent disadvantages, they have been unable to build their own product brands. Domestic small and medium-sized enterprises, especially small and medium-sized traditional enterprises, have inherent shortcomings in marketing planning. If they do not understand advertising planning, they will not be able to build corporate brands. In addition, small and medium-sized enterprises lack funds and cannot imitate large enterprises and build their own brands by spending hundreds of millions on advertising on CCTV.
When you have no idea where to start, the only way out is to find an external brain. Small and medium-sized enterprises do not have their own marketing planning departments and lack practical experience in marketing planning. Professional marketing planning companies integrate advertising planning and marketing strategy services, which can help small and medium-sized enterprises.
Shanghai Zhilang Marketing has always been ahead of the entire marketing planning industry with its thorough execution. In actual practice in 2018, the core personnel of Shanghai Zhilang Marketing have helped more than a thousand companies build their own brands through precision marketing with low cost and high output, break out of the vicious circle of homogeneous competition, and lay the foundation for their success in their respective markets. has successfully achieved the transformation from decline to prosperity.
In order to ensure that small and medium-sized enterprises can create big brands with small investments. Shanghai Zhilang Marketing adopts a double-effect model that combines precise positioning and thorough execution. For example, Shark Shares, Shanghai Zhilang Marketing only took two years to drive Shark Shares to become the first listed company in the industry and a brand supported by the Shanghai Municipal Government. During the project, Shanghai Zhilang Marketing first cut off nearly a thousand products for it, concentrated on promoting them, reduced the publicity costs, and then determined a development strategy for it targeting large customers, which greatly reduced the bad debt rate. Offline has established a highly implementable low-cost multi-channel cross-border marketing model for Shark Shares. As a result, Shark shares finally gained its own brand status in the industry, and its net profit quadrupled in two years.