Zhilang Marketing Gong Yongjun: The visit efficiency is high and the cost is reduced by 10 percentage points

Gong Yongjun, General Manager of Zhilang Marketing, fully utilized the three elements of sales visits to find the right people to talk to and do the right things in the process of promoting the transformation and upgrading of the cooperative enterprise Youxingsha. Encourage, inspire and guide the sales team to make full use of the three elements of sales visits. In just one year, the sales volume of Shark doubled, the cost dropped by 10%, and the profit doubled. It successfully became the first listed brand in the industry. In the series of three elements of sales calls, Gong Yongjun, general manager of Zhilang Marketing, talked about the need to identify the key people for sales calls. Only speaking to the right people is the first and critical step for effective calls.
In the three-element series of sales calls, Gong Yongjun, general manager of Zhilang Marketing, believes that sales calls require dialogue rather than producing good products. Let customers feel that you are solving problems for them and calculate price advantages. Let customers feel that you are helping them make money. Video text legal protection is used to gain the trust of customers, not by empty words or lies, but by accurate dialogue.
In the series of three elements of sales calls, Gong Yongjun, general manager of Zhilang Marketing, told reporters that sales calls should be conducted in a rhythmic manner according to the sales process, that is, if the key people are found and they know what to say, what should be done next? Regarding the problem mentioned, Gong Yongjun, general manager of Zhilang Marketing, has set the standards for Youxing Shark as follows.
First
Prepare sales tools before going out and use the tools to speak.
With the help of Zhilang Marketing General Manager Gong Yongjun, there is a complete set of tools such as the "Transaction Conversion Toolbox" which is a must-have for shark sales calls, including corporate videos, corporate introductions, product brochures, leaflets, quality assurance agreements, sample corporate newspapers, etc. A standardized, standardized and professional image is displayed in front of customers. Soft power wins customers' trust. Salespeople use powerful sales tools to increase their confidence. Customers have more trust in the company after accepting the information conveyed by sales tools.
Second
Guide customers to participate in comparative tests over the same period and speak with facts
No salesperson does not say that the quality of his products is good when visiting customers, but what is so good about it? Does it make customers feel the more extended value that good products bring to them? This is a question mark. Therefore, Gong Yongjun, general manager of Zhilang Marketing, advocates that when visiting customers, salespeople must guide customers to personally participate in concurrent comparison tests. Only with a sense of participation will they recognize the good quality of your products from the bottom of their hearts and let them see that good product quality can provide good results for them. What kind of extended value does it bring, such as how much cost can be saved, how much loss can be avoided, how many customers can be helped to close, etc. Only by experiencing the customer personally can one be deeply convinced and the transaction will be more convincing.
Third
Guide customers to understand the brand influence through online inquiries to increase their sense of trust
Many corporate sales teams have no confidence when they go out for visits. It is not because the product is not good or that the ability is not good, but in the Internet era, no matter how good it is, No matter how large an enterprise is, if it does not have Internet visibility and lacks brand influence, salespeople can only watch customers being snatched away by a small company that has done a lot of brand promotion on the Internet. Therefore, in cooperation with Youxing Shark, Zhilang Marketing General Manager Manager Gong Yongjun made every effort to promote the company's network-wide communication and build momentum to increase brand awareness and enhance brand influence. When the salesperson visits a customer, he confidently guides the customer to Baidu fuzzy search for panel glue. A large amount of information containing the company's core competitiveness is displayed in front of the customer. The customer's psychological defense line is easily defeated. At this time, the transaction becomes easier.