Gong Yongjun: If Wainao wants to serve its customers well, it must first do a good job in research.

After confirming the cooperative relationship with Guangdong Oriental Resin Co., Ltd., Gong Yongjun, general manager of Shanghai Zhilang Marketing, went to Guangdong in person to conduct in-depth interviews with the important persons in charge of various departments of Oriental Resin, the company's key customer dealers, and the top three competitors in the enterprise market. The purpose of research and data collection is to listen to real and detailed market voices, grasp the real and accurate industry trends, and make preliminary research preparations for formulating precise marketing strategies. Mr. Gong Yongjun said that as a transformation expert, if you want to serve customers well, you must first do a good job in research. First, comprehensive research and diagnosis are helpful to find the correct brand positioning and clarify the company's competitive advantages and disadvantages.
Without investigation, there is no right to speak. Guangdong Dongfang Resin Co., Ltd. is a traditional enterprise with a long history. Its main spray glue, shoe glue, and decorative glue are well-known in Guangdong Province as well-known brands, industry-famous brands, and industry health and environmental protection. Among the top ten brands, although the company has a good competitive foundation, in order to achieve higher sales breakthroughs, Dongfang Resin has to go through the pain of transformation and upgrading. In this process, only by fully and deeply understanding the advantages and disadvantages of the company's own development can it Find new breakthroughs, identify the company's pain points, and clarify the company's competitive advantages and disadvantages. For example, at the beginning of the cooperation with Chemical Industry Shark Co., Ltd., Shanghai Zhilang Marketing Gong Yongjun conducted a comprehensive investigation and diagnosis of the company. Starting from the brand, quality, and price that customers are most concerned about, he focused on similar products with the same quality and better prices. It extracted the core competitive advantage of cost leadership and positioned Shark as a money-saving partner in the home building materials industry. It internally controlled corporate costs, benefited customers, and grasped customer consumption needs, seizing half of the industry in one fell swoop.
Second, comprehensive research and diagnosis are helpful in formulating accurate marketing strategies.
If you go down the wrong road, the harder you work, the more you will deviate. Therefore, in the process of corporate transformation and upgrading, precise marketing strategies play a vital role in the overall direction of corporate development. Accurate marketing strategies come from an accurate understanding of the company itself, its target consumer groups, and its competitors. Only by analyzing specific problems can we start from the symptoms and prescribe the right medicine. After conducting a comprehensive investigation and diagnosis of Shark Shares, Shanghai Zhilang Marketing creatively proposed a brand + new cross-border marketing strategy. Among them, the big marketing strategy is the Internet + strategy, product channel strategy, and brand marketing strategy. The thorough implementation, namely the incentive sales model and the automated management model, has pointed out the direction for the transformation and upgrading of Shark Shares.
Thirdly, d comprehensive research and diagnosis will help build the marketing confidence of all employees and thoroughly implement the marketing strategy.
A precise marketing strategy needs to be thoroughly implemented to achieve real results. In this process, through comprehensive research and diagnosis, only the employees of the company can be convinced with data and facts, and the company can recognize the precision marketing strategy. , enhance confidence, and ultimately achieve thorough execution through the creation of special marketing forces. In just one year of implementation, Shark Shares was successfully listed, and successively received famous brand support funds in 2008 and 2017. Shark Shares’ net profit doubled, successfully achieving transformation and upgrading.