Shanghai Zhilang Marketing Gong Yongjun leverages 3 steps to create a new blue ocean in the automotive supplies industry

In 2007, a wave of bankruptcies swept through China, and various industries encountered an economic downturn. Bosses who distributed automotive supplies were even more miserable. They complained that business was difficult but could not find a way out. 1. New products and new positioning, tap the purchasing power of car owners, and find a breakthrough point for the automotive supplies industry.
In order to help the automotive supplies industry break out of the predicament and withstand the impact of the economic cold wave, Gong Yongjun learned through extensive market research that the motivation for driving people to buy car seat cushions has gradually and rapidly shifted from factors such as product appearance to health issues. Various diseases that are easy to cause have become the most painful health problems for car owners. Gong Yongjun believes that the key to solving the problem lies in whether the product can accurately meet consumer demand. Only by solving the problem from the source can we truly quench our thirst and truly defeat the car seat cushion. Decreased purchasing power, serious product homogeneity, strong impact on the online sales market, traditional direct sales on the verge of a dead end, and many other derivative problems.
According to this, Gong Yongjun positioned Yuyi's new product as a must-have for driving health, which not only meets the urgent needs of driving health for driving, but also brings all driving groups, whether they are consumer groups who have purchased traditional car seat cushions, Consumer groups who have not purchased healthy cushions have all been included in the target consumer group of the product. Facing hundreds of millions of car owners, the hundreds of billions of big health markets are about to become a new blue ocean in the automotive supplies industry. Many business owners present are all enthusiastic and confident. increase.

At the meeting, Gong Yongjun took the Hangzhou Yuyi car-mounted acupoint massager as the main point of view and released the take-off, two-step new cross-border marketing strategy for the marketing of the automotive supplies industry. Model transformation has brought new breakthroughs.
2. Take off, two-step marketing, bringing new breakthroughs to the marketing model of the automotive supplies industry.
Based on Gong Yongjun’s years of experience in front-line advertising and front-line marketing, communication + channels must be grasped with both hands, and both hands must be strong.
The first step is to spread online and offline publicity and build momentum
Gong Yongjun applies the three elements of original communication (who to say to, what to say, and how to say it), and achieves the three senses of original communication (sense of discovery, sense of urgency, and trust). sense), creativity allows hundreds of millions of car owners to quickly discover great health products in the automotive supplies industry, skillfully inspires and mobilizes car owners’ desire to purchase, comprehensively utilizes online and offline publicity channels to build momentum, build brand influence, and radiate across the country , which greatly increased the self-confidence of many companies present.
The second step is to fully break through the sales model through channels
With the advent of the Internet+ era, a large number of companies have moved to the Internet. In order to resist the strong impact of the online sales market, Gong Yongjun creatively proposed experiential marketing to help the automotive supplies industry Seize back online profit points, and at the same time, use the explosive advantage of viral communication of micro-communication to build a red envelope competition track, use the fan economy, from point to area, from small to large, and use word-of-mouth marketing to form a strong consumption flow to stimulate and drive consumption. .