Shanghai Zhilang Marketing: 3 secrets for traditional enterprises to do good brand planning

Gong Yongjun, general manager of Zhilang Marketing, believes that no matter what stage a company is in, it must have a brand concept. Only by deeply cultivating the brand concept in your heart can you make good products and services from the heart, and provide customers with the best quality products and best services. Brand planning, extraordinary spending of huge sums of money on advertising, when interviewed by reporters, Zhilang Marketing General Manager Gong Yongjun gave the following answer. .
Find the market entry point
To build a brand, you must first have a market entry point. There are two ways to discover the entry point. One method is to find a new way to open up a brand new market and go all out to create Another way to create a larger market share that is different from the old market is to find what others have done but have not said yet, or what has not been discovered in the already formed market. For example, Renrenche precedes Guazi used cars. It provides a website that does not charge intermediary fees, but its voice was late and insufficient. Therefore, Guazi Second-hand Car, which came from behind, took the lead. Even if Renrenche later fought back, it was rejected by consumers because it was a step too late. .
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Develop a scientific distribution channel plan
When putting products into the market, it is important to have good distribution channels. There are two types of distribution channels, one is direct sales and the other is indirect sales. Direct sales refers to direct sales without going through middlemen, including door-to-door visits, telephone sales, etc. At this time, employees need to be well prepared Salary incentives, visiting skills, sales tools, etc. Indirect sales refer to opening sales through the power of intermediaries. Therefore, it is necessary to provide policy support strategies for intermediaries, enhance brand awareness, and give greater confidence to intermediaries.
Zhilang Marketing promotes Youxingshark to establish a WeChat community marketing platform for dealers, and holds skills training every night. Each dealer is a lecturer, and interactively visits customer skills every night, boils water, and conquers key accounts, etc. , learn from each other, encourage each other, guide each other, support from all sides on a problem, and cheer together for a success. Under the guidance and guidance of Zhilang Marketing General Manager Gong Yongjun, the WeChat community marketing platform of Youxing Shark dealers operates efficiently and achieves sales performance Double the growth!
Promote the entire network to increase brand awareness.
The most advantageous thing about the development of the Internet for traditional enterprises, especially small and medium-sized enterprises, is that they do not need to advertise through CCTV media. For example, using the Internet for brand promotion can effectively enhance brand influence with small investment and large output, and provide employees and Channels promote more confidence. Generally speaking, comprehensive momentum can be built through outdoor advertising, online news platforms, event public relations, etc., so that the product can become famous even if it is not as good as the market. With the help of Zhilang Marketing General Manager Gong Yongjun, Youxingshark disseminated highly creative and sales-worthy advertisements throughout the entire network, which greatly enhanced the brand's influence. What was gained was not only an increase in brand awareness, but also more Increase the sense of honor and self-confidence of employees and dealers, make them more proactive in visiting customers, and the transaction rate soars.
In fact, as long as you are a business, you must have a long-term development plan. This long-term development plan fundamentally needs to solve the brand problem. Building a brand is an enterprise that can continue to do better in the fierce market competition. The bigger the must-have weapon.