Zhilang Marketing Planner Gong Yongjun: Only use low prices to PK opponents? Too low

The low-price strategy is a measure that many companies will adopt when facing opponents, but the low-price strategy will only make them earn less and less, and the gain outweighs the loss. Therefore, Gong Yongjun, general manager of Zhilang Marketing Planning Company, said that this strategy is too much. Zhilang's marketing partners include Xingsha, whose main products are panel glue, polyurethane glue, and white glue. Not only do they dare to compare with the same industry with the same quality, same period, and same process, they also have the guts to adopt a low-price strategy that frightens and stuns the same industry. , some people will say that the quality of the products of the low-priced products must not be up to standard. Some people say that it is amazing that the price is set at such a low price and it can still live for another year. Some people even say that there must be something fishy in it if you dare to set such a low price. , whether they are doubtful, negative, appreciative or hateful, no matter what the attitude of onlookers is, Youshark is popular in the same industry!
It is understood that the low-price strategy formulated by Shanghai Zhilang Marketing Gong Yongjun for Youxingshark, the driving force behind it, is fully supported by a marketing strategy that strictly controls costs.
Gong Yongjun, general manager of Zhilang Marketing, relies on his superb and keen market sense to accurately position the cost leadership strategy for Youxingshark, strive to reduce operating costs, and concentrate on building core competitiveness, so that Youxingshark’s operating costs are reduced by 1 percentage point year-on-year compared with the same industry. . After Youxingshark completed its listing with the vigorous support of Zhilang Marketing, its profits continued to grow, and its net profit doubled year-on-year.
1. Create special sales forces, one with sales ability is as good as two.
Zhilang Marketing creates high-quality, efficient, and thorough execution sales force for Youxingshark. The sales iron army is self-motivated, self-managed, and efficient performance management costs are reduced by 1 percentage point year-on-year in the same industry.
2. Establish a floating salary incentive system to mobilize sales enthusiasm and increase sales efficiency every day!
Zhilang Marketing has built a sales force partner platform for Youxingshark, and established an automatic, self-motivated salary management system. With precise strategies and efficient execution, the sales force can easily achieve performance targets and reduce operating costs. percentage points.
3. Refining star products, focusing on star brands, and creating sales of one out of ten!
Zhilang Marketing concentrates on refining star products with low price and high quality for Youxingshak. The focused product structure has enabled Youxingshark to reduce costs by 10 percentage points year-on-year compared with the same industry.