Zhilang Marketing Planning: Don’t pin your hopes on increasing the number of products

Amid the ferocious wave of transformation and upgrading of traditional Chinese enterprises, Youxingshark, with the help of Zhilang Marketing, reduced its remaining products to only one. Youxingshark's annual net profit bucked the market trend and increased several times year-on-year. Sales in the first quarter were still Keep growing hot. 1. Cut down on products to make way for the brand, and sell brand value.
In order to attract consumers, many traditional companies believe that the more product styles, the better they can meet the different needs of consumers. For example, an online optical store has launched thousands of styles of eyeglass frames, just to be able to provide all-round products. To meet the needs of consumers, but even so, many consumers still report that there are too few styles, and physical optical stores only have hundreds of styles, making it easy for consumers to choose. The reason is that consumers who go to physical stores to buy glasses are more Pay attention to the optometry services provided by optical shops. The choice of glasses style is only one of the selection factors. Optical services still need to be transferred to professional services. For example, shop assistants can recommend corresponding styles according to consumers’ different face shapes and provide more professional services. At this time, you will find that there is less business online, but one will wax and wane, and the reputation and repeat purchase orders of new customers will double.
Similarly, during the transformation and upgrading process of Youxingshark, Zhilang Marketing General Manager Gong Yongjun refined the Internet + brand focus strategy for the company, reduced product categories, fully supported key brands, and expanded and extended the brand effect. Gained highly market competitive brand extension value.
Gong Yongjun believes that when the true consumption value of consumers is highlighted, the homogeneous market value of the more the better will be weakened, so that the brand's differentiated competitive advantage will be recognized by the market. Only in this way can the brand gain Normal and rapid growth.
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Only by achieving the ultimate in an industry and product can you become an industry leader
Currently, many startups in the market are increasing product categories in order to attract more financing with beautiful figures. It is not difficult to find that in life, we are obviously selling mobile phones, but we are engaged in TVs and cars. We are obviously doing manicure, but we are engaged in beauty and body care. It is okay to play in the ecology, but for start-up companies, we still have to act within our capabilities.
Zhilang Marketing General Manager Gong Yongjun uses marketing strategies + thorough implementation strategies to help Youxingshak achieve the ultimate in the chemical industry and main products, and create Youxingshak’s innovative management model, the first in the industry Ranked first in market sales and product technology research and development.