Gong Yongjun, Marketing Planner of Shanghai Zhilang: Are you still anxious about brand positioning?

The traditional car seat cushion industry is facing problems such as serious product homogeneity, the impact of the Internet, multiple varieties and large inventory. The bosses of the car seat cushion industry are in a mess, like ants on a hot pot, and are in a dilemma. In 2016, Chen Xiaohai, general manager of Hangzhou Yuyi Auto Supplies Co., Ltd., approached Gong Yongjun, founder of Shanghai Zhilang Marketing, to find a solution. In just one year, with the help of Gong Yongjun, the founder of Shanghai Zhilang Marketing, the company bucked the trend and broke through, with sales increasing unabated.
1. Accurate brand positioning and identify the biggest pain points of consumption
How to position the brand? This is a headache for thousands of companies. Gong Yongjun of Shanghai Zhilang Marketing believes that consumer demand is the key point of brand positioning. Through extensive market research, the company learned that, as Gong Yongjun expected, people who bought car seat cushions in the past Consumers' focus has shifted from product appearance to health. Therefore, Gong Yongjun accurately positioned the Hangzhou Yuyi brand as a health essential for car owners, and found a market breakthrough to open up a new blue ocean for the nearly saturated car seat industry.
2. Small investment and large output. Online publicity and momentum, increase brand awareness, and build dealers' confidence in selling goods.
Shanghai Zhilang Marketing Gong Yongjun skillfully used communication skills to create a sense of discovery, strengthen the sense of urgency, and enhance the sense of trust for Hangzhou Yuyi brand products, and did a full range of communication, bringing high results to the enterprise at a low cost, and providing Corporate dealers have built up confidence in selling goods, attracting traffic online, blooming offline, and doubling sales.
3. A new creative sales model, with offline orders reaching 10,000
Keeping up with the times requires not only connecting to the Internet, but also relying on the ground to promote the real economy. The one-stop entertainment sales model of drinking and playing with others is time-consuming and energy-consuming, and has little effect. Shanghai Zhilang Marketing Gong Yongjun creatively designed a set of sales tools to train companies in transaction skills and speed up transactions.