Zhilang Marketing: Why do small and medium-sized enterprises always fail in service marketing?

Gong Yongjun, general manager of Zhilang Marketing, believes that in today's extremely competitive market, companies should do a good job in service marketing. However, when it comes to services, especially traditional Chinese small and medium-sized enterprises, they seem to be powerless and subconsciously equate service with cost. In the process of cooperating with Youxing Shark, Zhilang Marketing helped Youxing Shark develop differentiated service experiences for channels and terminals, enabling Youxing Shark to achieve the ultimate viscosity of channels and terminals in just one year, and customer loyalty is extremely high , not only the sales volume of dealers increased, but also a hot situation of customer introductions was achieved. The economic winter spread in 2017, and some sharks bucked the market and made profits, achieving the excellent effect of doubling profits.
1.
The value preservation of service marketing is to achieve standardization
Product sales can be quantified, corporate profits and profits can be quantified, and consumer satisfaction can also be quantified, but the service process is dynamic. It is difficult to quantify, but after brainstorming, business operators have quantified services in breakthroughs. For example, eight teeth must be shown when smiling to customers. A certain airline must apply standardized services to gold members. Hello, you are our gold member. Here are the blankets and newspapers we have prepared for you. If you need anything else, please feel free to contact me. These are all standardized services. There is not much difference between gold card members and ordinary passengers. Consumers will not feel that they are treated with enough differentiation, which means that there is no more premium.
2.
The added value of service marketing is to achieve differentiation
The differentiation of service marketing is ultimately a matter of the core competitiveness of the enterprise. Standardization means non-differentiation. The reason why Haidilao hot pot can It stands out in the hot pot industry because its differentiated services bring extremely loyal customers.
In the service marketing of Youxingshark, Zhilang’s marketing partner, Gong Yongjun helped Youxingshark to maximize the differentiation of channels and terminal services, and used stickiness to create huge marketing profits.
Therefore, Gong Yongjun said that for enterprises, service is not only a cost center, but also a value center. Only by transforming services from standardization to the largest and most obvious differentiation and establishing stickiness with consumers can we create more opportunities for creation. The core competitiveness of enterprises is boosted.