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Hefei Blue Collar Business Information Co., Ltd.
Consulting mobile phone (Manager Yin)
Consulting
1. Navigation
When building almost every website, Baidu optimization will revolve around the website Core content is positioned and laid out in channels and columns. Whether it is an e-commerce website or a platform website, it will be composed of many content sections. Each content section forms an independent theme channel. The main purpose of constructing these sub-channels is to enhance users. For a better browsing experience, Baidu Optimizes and enters your website through brand or topic keywords to quickly find the content sections you are interested in and find the content you need. For example, from the head navigation layout of Webmaster Home, you can see that the target users of this website are Internet practitioners, but the Internet itself is a general concept, so you will see that these websites are divided according to user positioning. There are many channels, including webmasters, e-commerce, self-media, domain names, etc. Each channel has a system that aggregates valuable content. The clear navigation structure allows users to quickly lock the target content. It is easy for users to crawl like users. Once the target is obtained, the crawler also has the same purpose as the user and can easily crawl your content. So a reasonable navigation structure is your first step.
2. Content Aggregation
If you have done the first step, it means that you have optimized the user experience and made clear content positioning for your users. In the second step, Baidu optimizes the content aggregation and shares it with you. The content layout of the homepage and channel sections, homepage aggregation channels, channel aggregation columns, column aggregation-level sub-columns, and sub-column aggregation detail pages are just like an old tree, based on rhizomes, with branches and three leaves, balanced nutrition delivery, and flowering and fruiting. It will be far. Back to the topic, the content aggregation mentioned in this step is actually the integration of branches and leaves. The ultimate goal is to allow users to easily obtain the resources they want.
3. Breadcrumbs
In layman’s terms, breadcrumbs are the user’s browsing path. In addition to the homepage and sub-channel homepage, any page needs to have breadcrumbs. Baidu optimization can not only make users clear Understanding the current location on the website, and clear breadcrumb paths can centralize channels and column pages, which will have a certain impact on spider crawling and website inclusion.
4. Detail Page Recommendation
It can be said that the truly valuable content of a site lies in the details page. Channels, columns, and lists mainly play a centralizing role in the entire content system. Baidu Optimization will put the weight Pass it to the most valuable content pages on the site. It is very important to add related reading and popular recommendation sections to the content details page. Webmasters all know that one page cannot put too many link addresses, mainly because it will affect the weight value transfer of the core page.
For a program-developed website, the editor recommends that webmasters learn more about this plug-in. There are natural advantages to using this plug-in in related reading sections. Baidu Optimization itself is an in-site search plug-in, and content-related recommendations will be easy. The aggregated popular recommendation section is mainly reserved for the display of the core pages of the website. It is very necessary to increase the entrance of the target page in the entire site system and guide high-quality spider crawling. In short, the reasonable use of the recommendation position on the details page can flatten the website structure and effectively transfer the website's weight. It can also increase the user's reading experience and enhance the user stickiness of the website.
5. Tags
Many webmasters may have used it. This open source system encourages users to enter tags. Reasonable use of tags can strengthen the relationship between articles. Here is also the webmaster home. For example, webmasters who have submitted articles will find that when an article is published on Webmaster Home and then the title is entered, several tags will be generated at the tags. Of course, they can also be modified manually as needed. In this case, the main editing is based on the attributes of the article. Add tags, and then you will find that some tag keywords will appear at the bottom of the column list page and detail page. These tag keywords can not only strengthen the content relevance with the target page, achieve content aggregation, but also make the crawler more efficient. crawl your website pages. Of course, don't abuse tags. Everything should be done in moderation, because there are not many websites that abuse tags.
Consultation mobile phone (Manager Yin)
Consultation
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