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In today's rapidly developing society, as a part of intellectual property protection, trademark rights protection is also one of the strategies for corporate brand protection. In addition to being able to use it yourself, an approved registered trademark also has the exclusive right to exclude others from using it. This not only helps companies increase their brand awareness, but also lays the foundation for creating brand uniqueness. The uniqueness of the brand is an issue that cannot be underestimated. It is a crucial factor to ensure the quality of the company's goods or services and enhance the company's image and popularity. In addition, a registered trademark is the most important intangible asset of an enterprise that can be passed down to future generations and can continue to exist. It can be transferred and inherited, used as a mortgage for property investment, etc.
What is the role of a trademark?
First of all, the essential characteristic and function of a trademark is distinction. Trademarks are mainly used to distinguish the source of goods or providers of services.
Secondly, trademarks are also a way for enterprises to participate in competition. It is an important tool to open up the market. It also carries the enterprise's management, technological progress, employee quality, business reputation, etc. It reflects the comprehensive quality of the enterprise and has become a symbol of the enterprise.
Thirdly, trademarks also play an advertising role. Trademark names are often composed of refined, novel and eye-catching text and graphics, which are highly distinctive. These characteristics of trademarks can also attract consumers from different angles and leave a deep impression on consumers.
Reasons to choose us
Professional team + professional judgment + professional and rich knowledge + honest service specialists
Shenzhen Lihebito Intellectual Property Agency Co., Ltd. has been engaged in intellectual property for many years It is composed of staff with rich and professional knowledge of trademark analysis and judgment, and has provided many successful trademark rights protection and trademark registration agency services for major enterprises. Since the establishment of the company, we have relied on our belief to become bigger and stronger, to be the most professional and reassuring trademark agency for our customers, and with our professional knowledge and honesty, we have not concealed the risks of trademark registration for any trademark we analyze for our customers. attitude has been recognized by many major enterprises.
Serving the development of Chinese enterprises is our fundamental driving force. With its advantages in knowledge and technology, and through the effective integration of various social resources, Hopbiton provides customers with solutions that are consistent with their actual development conditions and can satisfy their interests. solutions to various needs.
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