Risks faced by unregistered trademarks

Risks faced by unregistered trademarks. In my country, trademark registration is the prerequisite for trademarks to be legally protected and the legal basis for determining the exclusive right to trademarks. Unapplied trademarks are not protected by law and cannot effectively use modern publicity means to participate in competition. Because if the trademark is used by others, the law does not provide protection for the trademark
. The most fatal weakness of a trademark used by an enterprise without registration is that the trademark user does not have exclusive rights to the trademark. That is to say, if you use this trademark, others can also use this trademark.
The weakness of unregistered trademarks is that once someone else registers the trademark first, the first user of the trademark can no longer use the trademark. The lessons in this regard are very profound.
The weakness of unregistered trademarks is that unregistered trademarks may be identical or similar to registered trademarks used on the same or similar goods, resulting in infringement. For the normal operation of the enterprise, for the development of the enterprise, and to respect the exclusive rights of others to register trademarks, enterprises using unregistered trademarks should apply for trademark registration.
The weakness of unregistered trademarks is that unregistered trademarks cannot form intellectual property rights, and therefore cannot become intangible assets of the user. In our country, only registered trademarks are intellectual property rights, and only registered trademarks can become intangible assets of an enterprise.
The weakness of unregistered trademarks is that they cannot apply for famous trademarks or famous brands and other related corporate honors.
The bigger and more powerful an enterprise without a registered trademark becomes, the more likely it is to be maliciously imitated or registered by other enterprises, causing losses to itself.
Local industrial and commercial bureaus at all levels supervise the quality of goods and services through trademark management. According to relevant regulations of national ministries and commissions: Enterprise products (including industrial products and agricultural and sideline products) must have registered trademarks when entering sales departments such as shopping malls and supermarkets. Otherwise, they shall be treated as three-no products and shall not enter well-known shopping malls and supermarkets. In other words, they shall not be allowed to enter well-known shopping malls and supermarkets. Products with registered trademarks can only be sold on street stalls, so don’t underestimate them.
In summary, if you have not registered a trademark, we sincerely remind you: Register your trademark immediately to protect your intangible assets. The rapid development and service quality of Shenzhen Lihebito Intellectual Property Agency Co., Ltd. stem from the gathering of a group of professionals who are familiar with domestic and foreign intellectual property regulations and have rich intellectual property theory and practical experience. Since its establishment, the team of Lihe Billiton Intellectual Property has accumulated rich practical experience in domestic, patent, copyright and other fields, and has been committed to providing the most professional and efficient all-round intellectual property services to domestic and foreign customers.