Xiaojiu Classroom - How to deal with the off-season

The off-season is an inevitable pain point for low-priced liquors in the liquor industry. As consumer polarization and brand polarization become more and more obvious, it is unknown whether the liquor industry’s past tricks can support bare-bottle liquors in the peak season. Regardless of whether it is a best-selling brand or a non-best-selling brand, in the off-season, you must find ways to make Sanliang Xiaojiu comfortable and spend the off-season. Xiaojiu, a low-priced liquor brand, is here to give you some advice.
Marketers don’t stop
In the off-season, things will be less and sales will decline. However, marketers cannot rest here. They should look for opportunities to sell wine and do a solid foundation work. , practice personal basic skills and improve your business skills. Therefore, the most important thing for a company to do business in the off-season is to train the team's true skills and reserve energy for the peak season.
Insist on the regularity of promotions
Promotions should also be carried out in the off-season. Today's consumers have become accustomed to the impact of promotions on themselves. If one product does not have any benefits and another product does, it is easy for consumption to shift. , Promotion does not necessarily have to be vigorous, but it must be novel, so that consumers have a mentality of taking advantage.
There is no delay in launching new products
The purpose of launching new products in the off-season is to have a good foundation to advance the work, to prepare for the increase in volume during the peak season, and to make full use of time to find excellent dealers and launch them in the off-season at the same time New products can also solve certain sales and payment collection problems and overcome the difficulties of capital shortage.
Do a good job in mobilizing and holding symposiums
In the off-season, you can use this time to convene more dealers to hold symposiums to discuss the problems existing in their respective markets and seek new solutions. It can solve existing problems in respective markets and facilitate cross-regional communication between dealers, providing dealers with opportunities for improvement and progress.
Xiaojiu low-price liquor is carefully brewed, carefully selecting high-quality grain and water sources, and perfectly integrating the two. It is natural. With the precipitation and accumulation of time, it gradually exudes a mellow and rich aroma, sweet and elegant. The taste, healthy and unburdened wine quality, and the definition of pure grain wine are perfectly interpreted in it!
Have a drink and get drunk! Xiaojie is recruiting agent franchisees nationwide, the consultation hotline is: