Product Details
, bb body, . Metersbonwe is China’s first virtual-operated clothing brand. Among the aspects of outsourcing, Metersbonwe franchise sales and garment production are outsourced. Metersbonwe has two sales channels, one is directly-operated stores and the other is franchise stores. It has a total of directly-operated stores and franchise stores across the country, of which franchise stores account for 10%, and directly-operated stores only account for .
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, , bb body, . Metersbonwe has been working for more than ten years It has been widely recognized by consumers and society for its honest management, superior products and good services. The group has been ranked among the top 100 enterprises in China's garment industry for consecutive years, and has been rated as a top large-scale private enterprise by the All-China Federation of Industry and Commerce for three consecutive years.
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, , bb body, . Year, Metersbonwe sheep Sweaters were rated as Chinese famous brands
, , bb体, . In 2016, Metersbonwe was continuously rated as the favorite clothing brand of Chinese youth
, , bb体, . Spangway has won honors such as China's Strongest Manufacturing Industry, China's Clothing Brand Annual Marketing Award, and the Most Satisfied Brand among Chinese Female Consumers.
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, , bb body, . Metersbonwe began to enter Entered the second entrepreneurial stage. Facing the future, the group takes the tens-billion enterprise and century-old brand as its strategic goals, adheres to the innovation of business models and management processes, focuses on exploring the connotation of the Metersbonwe brand, emphasizes the implementation of talent strategy, and makes full use of information platforms to integrate social resources. And with the help of cultural power, we will comprehensively enhance our core competitiveness and strive to create a young and dynamic leading brand.
. - There is no franchise fee to join Metersbonwe. From application to store opening, the company has a complete set of inspection, evaluation and training systems. First of all, agents who join Metersbonwe must meet the following three basic conditions to be eligible to apply: First, they must have good communication skills, have certain market action experience and clothing retail skills; second, the store must be the most popular in the local area. A prosperous first-floor street-facing shop must have a business area of no less than square meters and must have an investment quota of RMB 30,000. Zhou Gang said that after these three basic conditions are met, the customer can submit a franchise application to Bangwe Company, and then Bangwe Company will further verify the customer's application through phone calls and other methods. After reaching the preliminary intention, Bangwe Company will Only the company development department will send people to conduct on-site inspections. On-site inspection is a very important part of the whole process. It is actually a comprehensive inspection of all aspects of the customer's conditions. Its main contents include the local economic environment, the basic quality of the customer, the geographical environment of the store, and future development potential. wait. After collecting accurate first-hand information, Bangwe company staff will bring the relevant information back to the headquarters for review by a review team composed of company leaders.
. - After review and approval, Bangwei Company will sign a preliminary contract agreement with the customer. Next comes employee training, store decoration and stocking. Bangwei Company has extremely strict requirements for store decoration. From the formal design and color matching of the storefront to the layout of the store, the selection of advertising materials, etc., all must be provided on-site guidance by Bangwei Company employees in order to cooperate with Bangwei Company. It is consistent with that of Wei Company. Among them, employee training is a required course for franchise stores. Zhou Gang said that employee training includes personnel shopping guides, service terminology, product training and other aspects. For this, Bangwei Company has a set of established training courses. Only those who participate in the training and pass the training are qualified to become Meite. Employees of the Weibangwe chain store. It is said that in order to create a casual, youthful and dynamic image of Bangwe clothing, Bangwe company has made certain requirements for employees' gender, age, appearance, etc. Pre-opening planning is more like a promotional activity with a clear purpose to increase the franchise store's visibility and reputation. Now, although this kind of planning is not as big as the excitement caused by the special rice wind and snow jacket when the first store opened in 2008, it has become an important part of Bangwei culture. Institutionalized post-management management is the lifeblood of enterprise survival.
. - For Bangwei Company, building a store is just adding a sales outlet. After collecting a certain franchise fee, what Bangwei really cares about is profits. According to the relevant person in charge of Bangwei Company, franchise stores and the company have formed a community of interests, and the company must make the franchise stores profitable and achieve a win-win effect. Shi Tianchi said that after the chain store opens, Bangwei Company will also strengthen the store management of the chain store, including sales management, product management, accounting management and employee management. Direct-operated stores are managed by Bangwe Company itself, while Bangwe Company assists in the management of franchise stores. At the end of every month, Bangwei Company will evaluate its employees. The indicators are divided into sales assessment, daily assessment, comprehensive assessment and other aspects. Employees are scored based on each indicator, and the score is directly linked to the employee's salary. For those employees who have poor performance or have failed long-term evaluations, Bangwei has also formulated corresponding plans to retrain them or take certain punitive measures. People are the direct implementers of corporate behavior. Only by highly unifying people can we achieve a high degree of unification of market behavior.
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