Product Details
< Jade Rabbit is a brand owned by American Playboy, and its domestic operation is handled by Guangzhou Jade Rabbit Leather Co., Ltd. Guangzhou Yutu Leather Goods Co., Ltd. was founded in 2001. The company owns 3 leather goods factories, an image showcase factory, and a graphic advertising company. Over the years, it has been specializing in the development and marketing of leather goods. Later, it introduced the Playboy brand and obtained the title of Playboy. Authorized by Asia Pacific Holdings, the Jade Rabbit Gongzi brand was created, and it obtained my country's famous brand certification in 2005. It now has counters and franchise stores in major cities across the country.
Jade Rabbit follows the consistent classic leisure concept and integrates the ideas that burst out in life into leather goods and clothing, fully demonstrating the unique personality and leisure quality of modern masters. In the future, it will continue this theme. In addition to focusing on European and American styles, it will also integrate the essence of Eastern culture and combine it with new leather clothing design concepts to create a unique and attractive leather clothing brand for high-end people in modern cities.
Brand story:
Founded in Illinois, USA in 3 years, it focuses on connecting modern fashion with traditional classics, and is filled with a strong gentleman's leisure flavor, which is refreshing and popular all over the world.
Mr. Phil Robert (RB), the founder of the brand, has been crazy about creativity, enjoyment, nature and the Chinese Jade Rabbit all his life. This romantic, casual, leisure-loving American man’s character is full of endless dreams and wealth. Passion and talent. He is a business genius, an ideator, and a master of leisure. Throughout his life, this man miraculously enjoyed his glorious work and high-quality life.
With a fascination for the ancient and mysterious country in the East, Mr. FairRoberts established the American Playboy Asia Pacific Holdings Group Co., Ltd. (..) in mainland my country at the beginning of the century to bring the Jade Rabbit brand to the Asia-Pacific region. This will open up new shopping malls.
Conditions for joining
1. Basic requirements:
Agree with the company’s operating philosophy and operating methods
Independent legal person qualifications, relevant business licenses, legal operation, and integrity
Request Have operational management capabilities and strong ability to control shopping mall operations
Priority will be given to those with necessary operating capital (funds, locations, personnel, etc.)
Experience in the clothing industry, and more than three years of agency experience for well-known men's clothing brands
Have good social relations in the local area
Shopping mall positioning
Have a strong business atmosphere, large passenger flow, strong popularity, and good shopping environment in mid-to-high-end fashionable department stores or shopping malls or commercial streets
Brand Structure
It has entered mid-to-high-end fashion business and fashion leisure brands, and has given priority to well-known brand flagship stores.
Store area
The area of street-facing specialty stores in secondary cities shall not be less than square meters, the area of shopping mall counters shall not be less than 3 square meters, and the area of shopping malls shall not be less than square meters.
Store output
The annual output of a single store is 10,000 yuan/store (basic indicator). Based on the actual situation of each store, the two parties will negotiate working standards after the company investigates
Operation methods
Distribution A dealer signs a cooperation agreement with the company in the form of a single store franchise. In order to ensure the dealer's benefits, in principle the company selects a dealer in the business district to cooperate. We will work with the dealer to formulate the development plan of the city and promote the dealer's development. development.
2. Franchise process:
Understand the brand, inquire and investigate chain stores in various places, provide necessary information, submit application form for franchising, both parties agree on cooperation intentions, conduct on-site investigation, site selection, evaluation, confirm and sign the franchise contract and pay deposit
br/> On the basis of products, the people of Jade Rabbit extend the selfless team spirit of serving employees and serving customers with the business philosophy of global brand and service first. For the win-win situation of the team and customers, Dunlong people go all out and The tenacious way to strive for the first place is making strides forward in my country's clothing market on the big stage!
Master Jade Rabbit sincerely invites knowledgeable dealers from all over the country to jointly carry out brand work and achieve results for you and me.
< , boldface, 3> < <
3> < , boldface, 3> < Jade Rabbit Prince Franchise
<, bold, provincial agency conditions:
3> < - <, brand intention to join the deposit of RMB 30,000 (can be used to offset the first batch of purchase payment ), the first batch of purchase payment shall not be less than RMB - 10,000 yuan, which will be determined according to the actual situation of each region. It is calculated as 30,000 yuan and needs to be remitted to the company's designated account in one go.
, There is an independent exhibition hall in the local leather goods shopping mall (provincial city) (the area is not less than - square meters, and it can be used for brand display).
. Understand the local leather goods market, have experience in brand operation and customer groups (more than 3 customers).
. Have a certain level of operation and management capabilities (operating according to the company's organizational structure).
It is necessary to establish an image store in the provincial capital city, either a shopping mall hall (an area of not less than square meters) or a specialty store (an area of not less than 3 square meters).
, need to reach the company's annual branch expansion number and corresponding payment collection target.
3> < , boldface, national city agent franchise target:
3> < - < , brand intention franchise deposit of RMB 10,000 (can be used to offset the first batch of purchase payment), the first The batch purchase payment must not be less than RMB 10,000, and must be remitted to the company's designated account in one go.
. Have a certain level of operation and management capabilities (operating according to the company's organizational structure).
It is necessary to establish an image store in the area, either a shopping mall hall (an area of not less than square meters) or a specialty store (an area of not less than 3 square meters) can be used.
, need to reach the company’s annual branch expansion number and corresponding payment collection target
3> < , boldface, single store franchise:
3> < - < , prosper locally The first-class commercial street in the road section shall have independent stores or shopping mall halls (counters) of no less than square meters.
, Have certain financial strength and many years of leather goods or brand monopoly experience
, Understand the local leather goods/leather goods market, and have certain operational management levels and capabilities (brand monopoly experience is preferred).
. Equity deposit: The franchise store pays a deposit of RMB 10,000 to the company. (Return after the expiration of the contract)
. Liquidity for purchase: no less than 10,000 yuan per square meter per quarter and no less than 10,000 yuan per square meter for more than 10,000 yuan per square meter.
3> < , bold, ordering meeting, exchange of goods:
3> < - < , if the product has quality problems (due to the company's reasons), the company will provide maintenance and strict interaction Change.
The company holds four ordering fairs every year (four in spring, summer, autumn and winter) to satisfy customers' basic sales of goods. The specific holding time is agreed upon by the company and notified to all agents the day before yesterday. The company will issue samples of supplementary new products, 3 pieces of each style and color, and the trial sales period is one month. If there is replenishment, it will be regarded as a buyout, but end-of-season restocking (commodity exchange of the season) can be provided. The deadline is the spring of this year. It ends on the day of the month, in summer it ends on the day of the month of the year, in autumn it ends on the day of the month, and in winter it ends on the 3rd day of the next month. (Tentative) (Spot mode operation will be implemented first) The end of the month of the current year, the end of the month of the current year in the autumn, and the end of the 3rd of the next year in the winter. (tentative) (spot mode operation will be implemented first)
3> < , bold, operation requirements:
< < ! ! ! , willing to accept the company's brand operation management and overall promotion strategic thinking ( Including teaching and training plans, promotion plans, operational affairs forms, etc.).
3> < < , sold within the area specified in the contract. If cross-regional sales (collocation of goods) are found, the company will take punishment according to the contract. A fine of 10,000 yuan will be deducted from the payment.
, have the responsibility to protect the brand image (see contract for details).
According to the needs of sales management, provide timely and accurate product sales information (new product launches, daily, weekly, monthly reports, etc.) and regional market competitive brand information (market popularity, styles, leather materials, quotations, etc.) .
, timely discover and reflect the impact of other regions on the regional market (cross-selling) and provide solid evidence.
, promotion management meets the standards, promotion activities are effectively organized, and customer files are true and accurate (see relevant company documents and regulations for details).
, need to put forward constructive opinions on the company's operation and management (carefully feedback various documents and materials distributed by the company), and go all out to cooperate with the company's organization and implementation.
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