Year10
Passedcertification 
< - Company Information
The brand's domestic affairs are represented by Guangzhou Beifan Clothing and Leather Co., Ltd.
Guangzhou Beifan Clothing and Leather Goods Co., Ltd. is located in Huadu District, Guangzhou City, the capital of fashion leather goods in my country. Since its establishment in 2010, Guangzhou Beifan Clothing and Leather Goods Company has integrated the development, design and production of leather goods, and is especially committed to the development and design of mid-to-high-end fashionable business men's leather goods. The company's men's leather goods brand has been famous for its fashionable and elegant style in the past two years. The characteristics are unique in the fashionable leather goods industry and are sought after by experts from all walks of life. The company has the top domestic design team and R&D base, as well as a strong production and manufacturing base in Guangzhou, my country, with more than 1,000 employees. Following the people-oriented business philosophy and the unremitting pursuit of fashion desires, Beifan is flying with the brand as its wings with this fashion treasure.
<-Business philosophy
Business depends on people
People: character, talents, and connections. Businessmen have no domain, and they blend in and coexist.
< - Design concept
Era creates trends, and trends create fashion
Fashion always follows the trend, and every trend will lead to the dissatisfaction of fashionable people. A transformation. We take this as a guide, capture fashion trends, and combine it with the Italian cultural background to create high-quality products for our customers. We are not just making products, we would rather understand that we are carving fine works of art and creating finely crafted products with sincerity.
< - Product positioning
1. Consumer group positioning: a new type of successful man who is individual, fashionable, elegant, calm, passionate and endowed with artistic taste (a new generation of fashionable white-collar workers, Young civil servants, company leaders and experts in various industries, etc.).
2. Product characteristics and positioning: individual but not ostentatious (restrained type), fashionable and classy, casual but not rough (elegant type), young but not frivolous and slightly businesslike. The bag body is light, soft and elastic, with a natural fit. The interior space is large, the functional planning is user-friendly, and the compartments are clear.
3. Product category positioning: Neutral fashionable casual, accounting for 3%
Fashionable and casual with a bit of business, accounting for
Fashionable soft formal wear (incorporating casual elements), accounting for
4. Product raw materials Positioning: All-genuine leather products account for 3% of imported fabric and leather products.
5. Product categories: men's backpacks, bags within bags, belts, wallets, clutch bags, travel bags, etc.
6. Product price positioning:
) Men's bags and luggage categories: Yuan - Yuan, accounting for
Yuan - Yuan, accounting for
Yuan Yuan, accounting for
Yuan or more, Accounting
) Belts and wallets: Yuan-Yuan, accounting for
Yuan-Yuan, accounting for 3
Yuan-Yuan, accounting for
Yuan or more, accounting for
< - Development direction
The brand is committed to high-end leather goods shopping malls, maintaining strategic cooperative relationships with major well-known brand stores, winning recognition from shopping malls with quality, and adhering to fairness to create a win-win situation.
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