4 strategies and tactics for corporate marketing to “break through”

The living environment of small, medium and micro enterprises has always been poor and their operations have been difficult. In this context, the primary strategy for small, medium and micro enterprises is to survive and not die. To deal with this type of problems and seek development, we must rely on marketing to break through! Create market opportunities for small, medium and micro enterprises while establishing marketing barriers and truly treat consumers as complete people.
The market is a complex complex. Each consumer has different needs, and these needs are also interrelated. If you can break through the interrelated needs of consumers around the company's core competitiveness, you will often have good market gains. Nowadays, many companies are confused in marketing. As various markets become increasingly saturated, it is difficult for companies to take a step forward. The rise cycle of new industries is also becoming shorter and shorter. Each business model and marketing method may be copied instantly. Therefore, a breakthrough that maintains its core advantage can receive special effects of resurrecting the enemy.
First, break through into new brand areas to make the product a brand that consumers can remember! The way to break through in marketing is to break the pattern and re-queue in the minds of consumers. To achieve such a goal, companies can no longer find a way out of existing industries but should break out into new areas while maintaining their core advantages. Only by jumping out of the original industry and changing the product form and product category, the competition may not be so fierce, and a new market space can be opened up.
Secondly, break through to higher-level psychological needs. Market competition is becoming increasingly fierce, and every industry can easily fall into competition with homogeneous products. It is becoming increasingly difficult to find differentiation. Although there are opportunities to start with the same product based on functionality, it is still difficult. Because in the eyes of consumers, the functions of the same product are roughly the same, although manufacturers can tell various differences. But if you think beyond the product itself, everyone has different levels of psychological needs. Compared with those psychological pleasures and satisfying consumers' functional needs, they are still the most primitive needs. Consumers have a higher ultimate goal when consuming a product. If the high-level psychological needs are grasped, a product can be given more added value. The emotions generated by consumers through psychological dependence are difficult to evaluate, which allows companies to avoid functional wars and price wars. Therefore, creating new product value is an important strategy for corporate marketing to win a breakthrough.
Bold breakthrough again. When it is difficult to make a breakthrough in the existing product field, we can choose to focus on the diversified needs of specific consumer groups and use the strategy of grafting new products to gain more market space for the product. Only in this way can the breakthrough become more explosive in marketing. There is still a lot of room for imagination in the field of marketing through grafting.
Finally, break through by extending product value. To obtain high profits, companies must work hard on added value because added value will make consumers revalue their products. Incorporating some new extended value and added value into product development can have unexpected effects, and it can also allow companies to break away from the existing fierce competition and find new markets.
Breakthrough is also a kind of innovation and is the key to the sustainable development of an enterprise. Sustained successful breakthroughs can continue to detonate market focus and ultimately make innovation a distinctive symbol of the enterprise. In a crisis-ridden situation, turning crises into opportunities relies on marketing breakthroughs! If a company wants to lead the industry, innovation will always come first, and marketing breakthroughs will always be necessary! There are still many opportunities for breakthroughs in market competition and consumer life scenarios. How to achieve the ultimate breakthrough is the key point that tests whether a company can create market miracles.