[Simple Marketing]
Marketing methods are by no means isolated and have a great relationship with the social environment and policy guidance. Under the new trend of advocating frugality and a conservation-oriented society, food companies have only experienced a buffer period this year. As various policies have been refined and implemented, now this year, Guangzhou became the first in China to pass government regulations to limit excessive packaging of goods and The management has formulated many specific rules and methods. The void ratio of tea packaging must not exceed %. The number of packaging layers must be at or below 10%. The total cost of tea packaging must not exceed % of the product sales price. The void ratio of packaging of alcoholic beverages and health food must not exceed %. Some pursuits Brands or products that are over-packaged and purely focused on face-saving projects will enter a hibernation period or will never wake up.
What will follow will be simple marketing that is honest, generous and civilian-oriented. This back-to-nature marketing idea will pay more attention to the consumer experience. When companies can no longer highlight their identity and characteristics with gorgeous packaging and high prices, how to improve internally is another test of their marketing skills.
[I rely on commission]
In the increasingly fierce market competition faced by enterprises, it has become the consensus of most enterprises that in addition to relying on their own strength to work hard and relying on the wisdom of external brains, seeking help from consulting companies has become a consensus among most enterprises. A common phenomenon in the consulting industry is that first-rate talents take orders and second-rate talents make orders. It is conceivable that the quality of project services has also caused tension in the doctor-patient relationship between the company and the external brain.
Fangyuan Brand Marketing Agency believes that as an external brain that provides intellectual support to enterprises, it must strive to strengthen its internal strength to make itself worthy of the title of external brain. More importantly, it must form an effective cooperation mechanism with enterprises from the cooperation methods and rules. Put pressure on yourself to fully mobilize your own advantages to spur yourself to better serve customers and seek greater development for both parties.
The reason why this situation may be improved in 2019 is that the bold attempts of some pioneers in the consulting industry who are brave in revolution and innovation. My service method of making money by commission will bring a new trend to the marketing industry. What he reflects on my commission is that the new cooperation method of waibrain bundling with customer performance reflects that it is different from the traditional approach of waibrain only relying on plans to save the market. It reflects the courage and strength of waibrain to dare to challenge itself.
This method abandons the way that general planning companies only set commissions internally for business personnel. The company directly signs bundled agreements with customers externally, and both parties share interests and risks. This method will be welcomed by more and more enterprises and will also promote the entire The improvement of service awareness and capabilities in the marketing service industry.
[WeChat Marketing]
As a new type of instant messaging tool, although WeChat's own commercial model is not mature yet and its functions are not perfect enough, the corresponding WeChat marketing is even more inconclusive. But this does not prevent people from crazy pursuit of WeChat. The rapid spread of WeChat users is breathtaking.
According to incomplete statistics, there are currently at least 100 million WeChat users. WeChat is different from traditional marketing methods such as Weibo. It emphasizes vividness, interaction, and precision. This is the consensus of most people. WeChat's stronger user stickiness and higher trust WeChat can enable enterprises to approach high-value users at low cost. The realization of market segmentation and product diversification at low cost will qualitatively improve the marketing efficiency of enterprises.
So whether you are willing to be active or passive, WeChat marketing will become the focus of more companies and marketers in 2019.
【Internet word-of-mouth marketing】
That is, large circle marketing. Today’s consumers are far more informed than they used to be. They are keen on communities. They can easily search for the product information they want from the Internet and have many channels to publish their own applications ( edible) feedback and various opinions. This power does not matter where you are, your age, or your age. As long as consumers are willing, as long as search engines exist, consumers can easily obtain information and make judgments. The role of authoritative marketing in the online society is gradually declining because grassroots are gaining the same democratic power as moderators or other opinion leaders, and these people are the real advocates and consumers of the brand or product.
This is also a trend that has frustrated many companies and marketing experts, making a lot of hype and publicity lose their due lethality. Under this trend, all current and future brands will regard consumer experience as an important prerequisite and draw a clear line between all artificial promotions to provide a basis and basis for rapid replication of good reputation.
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