The Twelve Styles of Jewish Legendary Marketing

Tip 1. Serve women. Jewish business law believes that if you want to make money, you must target women. Because men make money and women spend money. Men’s interest is not in keeping and using money (purchasing household supplies) but in making money. Keeping and using (purchasing household supplies) are women’s business.
This is indeed the case in real life. Not only the purchase of diamonds, jewelry, gold and silver, clothing and other accessories is women's business, but most of the household food and supplies are also handled by women. Therefore, paying more attention to the female market and serving women is an important path for marketers to achieve success. For example, when the whole family goes out on the street during holidays, it is usually the man and the children who are choosing a place to play, while the woman takes the trouble to choose products until the children or the man can no longer hold on anymore, and then the whole family reluctantly leaves.
On the other hand, if a woman is alone or with a female companion, she will go to shopping malls to select products, often for half a day or even a day before returning home satisfied. Serving women requires grasping the characteristics of the female market, such as their positive attitude towards life, being very confident in their own lifestyle, having the courage to try different ways to enjoy all-round fun, being extremely responsive to information obtained from the media, especially television, and gaining freshness. If a marketing message is recognized by women, it will easily become a fashion and so on.
Therefore, marketers should understand women’s consumption trends, keep up with women’s whims, adapt to women’s fashion complexes, satisfy women’s consumption preferences, invest in women’s pursuit of beauty, create trendy selling points of products, and serve women wholeheartedly.
Tip 2: Go everywhere for money
Going around for money is a natural characteristic of the Jews. Not only do they run wild and buy and sell, they also encourage others to do the same. Because the Jews have not had a country for a long time, they are born to be world citizens. Jewish businessmen do not have a fixed market, which makes them born to be world merchants. Jewish businessmen made inroads in the east and west, fought in the north and south, and established extensive contacts to create large and small trades one after another. As long as they did business with the Jews, everyone was a friend.
Marketing also needs to travel everywhere for money. In today's globalization context, marketing should allocate resources to the global market to do business in all directions and earn money from all directions. Continuously seek new markets and shift market focus, such as entering international markets, looking for new market opportunities in a global context, or shifting from highly competitive markets to less competitive markets.
Tip 3: Law
: Law is a natural law. Industries such as clothing, catering, construction, jewelry, medicine, etc. basically account for about % of daily consumption. Therefore, most of the traditional business areas of Jewish businessmen are It focuses on catering, clothing, jewelry, construction, and medicine, especially women's and children's products.
Men earn % of the world’s money, while women consume % of the world’s money. ∶The rule is prevalent in marketing, for example, % of customers create % of the company's profits, % of the products are the company's core products, etc. Therefore, in marketing activities, the key customer marketing strategy should be implemented to grasp key products and key customers based on customer value. Improve marketing efficiency and effectiveness.
Tip 4: Serve mouths
Jews believe that in the distribution process, we should target people’s mouths to do mouth business, which is business related to eating. Generally speaking, Jews advocate running vegetable shops, fish shops, hotels, grocery stores, rice shops, snack shops, fruit shops, etc. because doing these businesses will definitely make money. Generally speaking, Jews advocate opening restaurants, bars, nightclubs, etc. The Jews even believed that the business of making mouths, including poisons, would make money.
Marketing also needs to serve the mouth because eating is one of the most basic needs of human beings. With the improvement of consumption levels, consumers’ taste for food is also advancing with the times. Where consumers are dissatisfied, demand exists. Only those who meet the basic needs of the public can Products have huge room for development.
Tip 5: Use your brain to make money
Only the wisdom of making money is true wisdom. Jews believe that making money is the most natural and natural thing. If you don't make money, you have simply committed a crime against money and will be punished by God. Jewish businessmen make money by emphasizing outsmarting and using their brains to make money, because wisdom can make money. Wisdom means that only when you can make money is true wisdom.
In this way, money becomes the measure of wisdom. Wisdom is living wisdom only when it is transformed into money. Money is living money only after it is transformed into wisdom. Living money and living wisdom are inseparable. Marketing also needs to use the brain to think and analyze consumer behavior, such as consumers' * complex, consumers' desire for immortality, consumers' desire for power and dominance, consumers' curiosity, fear, uneasiness, etc. It is necessary to pay attention to consumers' emotions and to pay attention to marketing interests. Relevant parties such as influencers, decision-makers, users, etc. confirm consumers' value, satisfy consumers' self-esteem, release consumers' creativity, etc. Continuous innovation is necessary, whether it is products, prices, channels or promotions. Innovation is inevitable, such as discovery. Market opportunities, guide and create market demand, optimize channel mix, find strategic terminals, etc.
Tip 6: Saving money requires more money
Wealth is earned, not accumulated through frugality. Based on making money is the unshakable belief of Jewish businessmen. High returns on marketing activities require high investment and open source is fundamental. For example, while maintaining customers, developing new customers, conducting influential communication, enhancing brand awareness and reputation through event planning, etc. Of course, it is also necessary to reduce expenditures and emphasize efficiency and effectiveness in the process of marketing activities. On the one hand, waste must be stopped; on the other hand, waste must be stopped. To create a marketing ecosystem and harmonious marketing.
Tip 7: Cherish time like gold
There is a saying in the Jewish business motto: Don’t steal time. This motto is both a motto about making money and a motto of Jewish business etiquette. The so-called no-steal time is a minute and a second that tells Jews not to hinder others. In the Jewish view, time is life, time is life, time is money. Jews believe in the creed that time is money. Jews value time. Another meaning is that seizing every minute can seize business opportunities. In today's increasingly competitive environment, fast fish eat slow fish, so marketing activities need rapid feedback to gain the initiative to compete and constantly adjust dynamically to changes.
Tip 8: Rely on information to seize the opportunity
The shopping mall is a place of equal opportunities. Under the same conditions, whoever can seize the opportunity first will be sure to win. In marketing activities, it is also necessary to continuously analyze market information and rely on information to seize opportunities to win quickly. For example, it is necessary to analyze the macro environment (such as policy, law, nature, technology, *, etc.), it is necessary to obtain competitive intelligence, it is necessary to attack quickly to seize market opportunities, and it is necessary to be aware of competition. Obtain corresponding information through investor analysis and consumer analysis so that you can act quickly to seize opportunities.
Tip 9: Integrity is fundamental
Jews pay most attention to contracts in business. In the business community around the world, Jewish businessmen are well-known for their commitment to their promises. Once the Jews sign a contract, they will never break it no matter what problems arise. They believe that the contract is God's agreement. Because Jews generally abide by their promises, they often do not even need contracts when doing business with each other. Verbal promises are also binding enough because God can hear them.
Jews keep their contracts to an almost astonishing degree. When doing business, Jews always make no concessions and make sure to make every cent. But if they are faced with a contract, they must absolutely abide by it even if they suffer a big loss. The Jews never broke a contract, but they often cleverly changed the contract to their own advantage without changing the contract.
Because in the eyes of Jews, the key issue in shopping malls is not morality or immorality but legality or illegality.
In marketing activities, it is also necessary to market with integrity, abide by the rules of the game, and establish a trustworthy partnership with marketing stakeholders. Use sincerity to impress customers with integrity as the foundation.
Tip 10: Be good at integrating resources
As the Jewish economist William Ligson said, everything can be borrowed. You can borrow funds, talents, technology, and wisdom. The world has prepared all the resources you need. All you have to do is collect them and use your wisdom to combine them organically. Marketing activities also need to integrate resources. Whether it is marketing communication or value chain management, they need to integrate resources and take advantage of the situation. For example, event planning needs to take advantage of the opportunity. Brand building needs to take advantage of the opportunity. Terminal promotion needs to take advantage of the opportunity. Marketing communication needs to integrate resources, etc.
Tip 11: Only by standing tall can you see far
The Jews believe that distribution should take as many steps as possible. Your success will be as far as the future development situation you can imagine. The feet cannot reach the eyes, but the eyes cannot reach the heart. Marketing also requires strategic vision to avoid marketing myopia. Whether it is channel selection or terminal design and arrangement, strategic thinking is required combined with the development stage of the enterprise and the development trend of the industry to be half a step ahead. Guide and create market demand.
Tip 12: Negotiation creates value
A classic story widely circulated among Jews is this: Someone gave an orange to two children, and the two children argued over how to divide the orange. When he got up, the person made a suggestion that one child should be responsible for cutting the oranges and the other child would choose the oranges first. As a result, the two children each took half of the oranges and went home happily. When the first child came home, he scooped out the pulp and threw away the orange peel. He grated it and mixed it with flour to bake cakes. The other child put the pulp in a juicer to make juice, then peeled off the peel and threw it into the trash can. From the above situation, we can see that although the two children each received a seemingly fair half, their things were not fully used and they did not get the maximum benefit. This shows that they did not declare their respective interests in advance and did not communicate and negotiate, which led to the blind pursuit of fair results in terms of form and position. The interests of both parties were not maximized in the negotiation.
There are many negotiations to be faced in marketing activities. Communication should be strengthened during the negotiation process to create value through communication to achieve a win-win outcome. For example, through communication with consumers to clarify its core value points, through strengthening communication and negotiation with the outside world to establish a good image, through strengthening internal communication and negotiation to create a good atmosphere, etc. Communication starts from the heart and negotiation creates value.
In short, Jewish business regulations require analysis and insight into the close connection between their way of thinking and marketing activities. As Americans say, wisdom is in Chinese heads and money is in Jewish pockets. Because the key to marketing is to transfer the customer's money out of his pocket and put the product and enterprise ideas into the customer's mind. It is not only to find out your customers and contact your customers, but also to convince your customers and serve you well. Customers should not only take advantage of the situation but also tap into their hearts to create a good customer experience in an all-round way to move and associate customers with each other, thereby stimulating their desire to buy.
Either sell more products to the same person or sell the same product to more people. The Jewish marketing rules tell the true meaning of marketing. There are many opinions in Jewish marketing tips, such as the belief that small profits but quick turnover is a stupid idea. It is not worthwhile to target women (diamonds, jewelry, clothing, etc.) to seek profits from deposits. Risk investment is the most profitable. It is far better to give up decisively than to be patient and make a lot of money. Let the money make money, etc. These business principles are worthy of marketers to learn and reflect on.