[Alibaba Entrepreneurship]
In 2008, he managed a chain of stores and entered e-commerce in 2008. In 2008, he customized smartphones. He got up early but rushed late in the morning, looking at Gome, JD.com and Xiaomi.
My seat in the industry’s e-commerce forum back then (year) was definitely the same! Then so-and-so (a certain e-commerce leader) and I were definitely not on the same level! I’m embarrassed to say that after all, this matter is still judged on success or failure. A hero. When he said this, Tan Wensheng, chairman of Beidou Mobile Network, seemed to have seen through the world of mortals.
Tan Wenshengnian, a native of Qingdao, got involved in the sales of telecommunications products in his hometown. Since then, he has expanded his business to Shenyang and Beijing, and expanded from offline sales to e-commerce. He is praised as the father of China, but his career has gone through many ups and downs. If it weren't for the popularity of its own mobile phone brands such as Beidou Xiaojiajiao in 2006, not many people would remember that this figure still exists in the world.
Do you think I am a big shot? I thought I was back in 2010, but I am not bad now. How many people who entered e-commerce during the Internet bubble in 2019 can persist for more than ten years? Tan Wensheng's words are clear. Extremely proud.
Father?
I am a pioneer in the field of e-commerce. I judged the trend correctly but did not choose the right time.
The ups and downs of the business world In recent years, Tan Wensheng's career has gone through three golden ages. In the 1990s, he operated a chain store of telecommunications products in Qingdao. In 2007, Beidou Mobile Network became China's largest mobile electronics sales platform with its mouse + cement model. In 2017, Beidou Mobile Network specializes in mobile phone sales. The brands Beidou Little Pepper, Beidou Big and Beidou Little Tornado are selling like hotcakes.
Tan Wensheng was originally a typical technical young man. After graduating from Qingdao University majoring in automatic control, he received training from Shanghai Bell and returned to Qingdao to become a technical master of program-controlled switches. Later, a senior from the Municipal Telecommunications Bureau went to Shanghai to do the program-controlled switch business. Tan Wensheng was often called to help. Nian Tan opened the Beidou chain store in Qingdao. The name originated from Shandong people's yearning for Taishan Beidou. He became one of the first batch of telephone business operators in China.
At that time, it was easy to make money and open a store. The cost of opening a store was low. There were no large chain stores like Gome in Qingdao. The competition was not fierce. You could get goods from manufacturers and rent a store on credit. Now, if a small store wants to negotiate the account period, who can deal with it? Your product has a high unit price and a profit of more than 3,000 yuan. A mobile phone costs tens of thousands. Tan Wensheng, who made his first pot of gold, quickly extended the chain business to Shenyang.
After the business of domestic chain stores stabilized in 2008, Tan Wensheng went to the UK to study and study foreign business models to find a future for his retail business. He was exposed to many new methods including catalog sales, and finally settled on the Internet. Perhaps it was intuition. This year is the period when the Internet bubble is about to burst, but I think this can work! Internet sales is definitely a trend.
Beidou Mobile Network was officially established in Shenyang in 2011 (later the headquarters was moved to Beijing). Nowadays, e-commerce is not new. At that time, it was very difficult. The industry environment was immature. The credibility and evaluation mechanism of online shopping were not established. There was a lack of payment tools. To buy a mobile phone on Beidou.com, you can only go to a bank to remit money. The logistics system is not developed and can only be shipped through the postal service.
I am a pioneer in the field of e-commerce. I judged the trend correctly but did not choose the right time. If I did not do the Internet and concentrated on offline, I might become another Gome. Tan Wensheng said. Slowly, he figured out a plan to open an experience store in a central city, choosing the most core business district as much as possible, such as Xidan Network in Beijing, to become a platform for display and promotion. Consumers can go to physical stores to experience and shop, but the price is lower than that of ordinary physical stores. Channels must be cheap. The online + offline approach has made Beidou Mobile Network popular. At that time, when we visited branches across the country and saw customers queuing up to buy mobile phones, we were so excited that some employees cried. We say in our hearts that Beidou has finally found an e-commerce model that suits China’s characteristics.
In 2008, Beidou Mobile Network entered its most glorious period. It has branches all over the country, wholly-owned experience stores, franchise stores, and a number of annual sales reaching 100 million. It has surpassed the famous Dangdang.com and is known as the largest e-commerce website in Asia. Preparing to go public, this was Tan Wensheng's most prosperous period. As soon as I went out, executives from manufacturers lined up to see me. A friend said, aren't you the father of China? When I thought about it, it was true that no one could challenge this fact. What Tan didn't know was that there was a Jingdong mall in Zhongguancun that closed all its offline stores a year ago and completely switched to online business, with annual sales of 10,000.
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