(Sutu.com Xiaoxi Interview Room Issue) Xiaoxi’s words: Life is precious and love is more valuable. If it is freedom, both can be thrown away. Dreams are the driving force for people to move forward. Entrepreneurs need to have free will and the quality pursuit of dreams.
Zhou Cheng is an entrepreneur and a man with dreams. Based on his concern for his friends and his focus on men's fashion, he rode the wave of mobile Internet and overcame obstacles on the road to entrepreneurship to build his ideal male utopia.
Pictured by Niu Nanwang Zhou Cheng (pictured by Sutu.com)
Zhou Cheng, who has been playing games since he was a child, is passionate about the things he likes. When he was a child, he was interested in e-sports. It was precisely this interest that he organized and managed a team that won the national championship in that year's competition. Perhaps the electronic competition that year was the prototype of my first entrepreneurial venture. Zhou Cheng said.
Shortly thereafter, he embarked on the road to study in New York. Being good at discovery, he realized that it was inconvenient for many Asian international students to shop locally. At that time, he created an e-commerce website specializing in selling Asian food and instant noodles. On the one hand, it helps others make shopping easier, and on the other hand, it cultivates my own interest in the Internet.
After graduation, Zhou Cheng entered the financial industry and worked as an analyst in the technology industry at Merrill Lynch. In 2008, he came to Shanghai to engage in related work. With the help of him and his team, he successfully relisted a delisted Hong Kong company in Taiwan.
A new entrepreneurial idea came from the pool party
At that time, Zhou Cheng saw that the speed at which men in China obtain information in daily life was several steps slower than that in foreign countries. This was a market that had demand but was relatively blank. He and his friends admired the freedom and fighting spirit of the American freedom fighters. When talking about the conditions for starting a business, Zhou Cheng said that the most necessary condition for starting a business is personal passion rather than business opportunities. Many of his brothers back then have now become partners of Niuman.com.
Two years ago, one of Zhou Cheng's friends accidentally fell into the swimming pool and sprained his neck. Later, his friend had to rest at home. At that time, Zhou Cheng seldom went out to play and often brought a few friends to his house to chat with him. Sometimes when chatting with friends, they will talk about topics such as how to eat well outside? How to catch up with girls.
At that time, Zhou Chengcheng thought that these problems were all men's face issues and that there was very little information about men's lives in China. Later, most of them were only children. When a man grew up alone, he would encounter countless difficulties in life every day. However, there was rarely a place in the country where they could go to solve these difficulties. Because of this situation, he had to do something. An idea for a website that helps men deal with life's difficulties.
When friends around me came to ask me these questions, I found that there was a lot of information about women, and at the time I thought it was unfair. Why do some magazines teach girls how to make boyfriends and become more beautiful, but for boys, you can’t ask your dad because they are from a different era. At that time, my friends and I were thinking about making this website a vertical boutique website for men. He said when talking about his motivation for starting a business.
As a fledgling, he came up with the idea of starting a business because his brother was injured at a pool party. Although it was not yet mature, he was extremely excited to face such a new market. As a result, several friends hit it off and started setting up a website under his organization.
Interest + Passion Build the Niu Men Brand
Zhou Cheng believes that the scariest thing about an idea is that it turns into an idea. The better the idea, the more workload will follow. The source of motivation to support his entrepreneurship has been changing. At first, it was out of interest. When he saw such a market and no one was doing it, he and his brothers burst out with strong enthusiasm and moved towards the goal together.
Before starting a business, Zhou Cheng was studying at Fudan University, thinking that he would have better development after graduation by starting a business while studying and gaining practical experience. But later he found that there was no time at all. When deciding between Fudan and NiuNan.com, he made the surprising decision to drop out of school midway and focus on starting NiuNan.com.
At the beginning, a group of us found an engineer outside to help us build a simple website out of interest. At that time, we all operated the website individually at a friend's home, and the information on the website basically came from online editors. So we kept doing it for half a year.
Zhou Cheng said that we officially launched the website after a large-scale optimization of the website. At that time, we observed that the response was pretty good, so we personally decided to put down everything we were doing and go all out to work on Niu Men Network.
Many entrepreneurs who are good at exploring the market only see a new market and think they can make money in this market. But Zhou Cheng was motivated by his passion for men's information and his care and help for his friends. When many users were helped, they told us that they found girlfriends and their lives were changed. My initial interest turned into a passion to help my fellow men.
Quality content construction focuses on mobile Internet
After two years of bed entrepreneurship development, Niu Nan.com has grown from the initial home business to a company with more than 100 people. Since the beginning of the business
Zhou Cheng said that we saw the future of the Internet. One is mobile phones and mobile Internet, so we formed our own Android team and team. The other is that information will be more video-based. I even want Niu Nan to slow down Slow Off Text Editor provides information to our users in the form of videos.
We will adhere to the high-quality route. For future development, Niunan.com will fully focus on the mobile Internet and will fully invest in the development of the mobile Internet. Zhou Cheng said that for us, the quality of product content is definitely the most important. We will not compromise where we want users to get the best product experience.
Since the establishment of Niu Nan.com, what Zhou Cheng hopes to see most is that the information of Niu Nan.com will help the users who watch it, provide men with a gathering, continuous interaction, and progressive social platform, and pass the voice of Niu Nan.com to young people. male.
Zhou Cheng said that we will adhere to the line of high-quality content. We will have our own judgment and voice on what we watch. There are some comments that competitors in the same industry will not make. We will all make judgments. I hope users believe it. We make it worthwhile for them to follow us.
About Xiaoxi Interview Room
Enter the world of entrepreneurs, listen to their experiences, and convey the spirit of entrepreneurs. We don’t expect to change your career, just to arouse your inner thoughts. Sutu.com's entrepreneurial interview column "Xiaoxi Interview Room" is written by Sutu.com editor Xiaoxi to tell you the touching stories of countless Internet entrepreneurs.
WhatsApp
