Regal official Feng Zhiliang analyzes Yitaoche: cold thoughts under the parallel import boom

The so-called parallel imported cars refer to cars that are imported without authorization from multinational automobile manufacturers and general dealers in China. They are purchased directly from overseas markets by dealers and introduced into the domestic market for sale. They coexist in parallel with domestic store channels and are targeted at overseas markets. American-standard cars (cars produced according to American standards), Middle Eastern cars, European-standard cars, etc. are distinguished from Chinese-standard cars targeted at the Chinese market.
Parallel imported cars have always been able to survive in the cracks and have many advantages that are incomparable to standard cars. This includes prices that are at least cheaper than mid-size cars, faster pick-up times and processes, the purchase of special models not sold in China, etc. A coin must have two sides. Under the existing distribution system, parallel imported cars cannot enjoy after-sales services such as manufacturer warranty and three guarantees.
Since the liberalization of China’s parallel import car policy in 2008, parallel import cars have moved from the gray area to the sunshine. Parallel import, as an emerging market favored by national policies, has shown explosive growth. The after-sales service system is also through self-built or Third-party cooperation and other methods are gradually improving. Car dealers are springing up like mushrooms after a rain, all trying to get a share of the new market structure.
However, despite the policy support of the free trade zone pilot and the enthusiastic pursuit of dealers, the parallel imported car market has been tepid. There is bound to be many imperfect factors in a rapidly forming market, and this is understandable. To discover and solve market problems, we need to trace the root causes and think calmly.
Where is the parallel imported car market going? Yitaoche, which has more than many years of experience in purchasing American-spec cars, has discovered problems in the market under the parallel import market. There are three main problems that still need to be solved.
1. Car source. In parallel import, vehicle source is king. Cars are the main body of the entire parallel import market. Without the source of cars, the market is water without a source and a tree without roots. In the existing parallel import market, most of the car supply channels come from port dealers such as Tianjin, Dalian, Qingdao, etc., and they are unable to access the supply of imported cars in primary markets such as the United States. Without primary supply, they will lose their dominance, and they will not be able to meet the diverse needs of consumers. demand for car purchases.
2. Risk. As a port dealer connected to the car source market, its car purchase method is the agreed full payment method. The payment has been made to the American dealer before the car arrives at the port, and there is no risk protection. The risk of car purchase and the pressure on funds are also one of the reasons why many car dealers are unable to show their talents.
3. Price. Parallel imported cars generally go through three markets from the source to the consumer. The primary market is the dealers in the United States and other places of origin, the secondary market is the port dealer, the tertiary market is the inland car dealership, and the multi-level market is Superposition and unhealthy competition have led to multiple increases in the price of cars that eventually fall into the hands of consumers. Therefore, the parallel imported car market needs to slim down and needs a flatter and more convenient way to buy cars.
And how has Yitaoche entered the flood of parallel imported cars today? Yitaoche is not trying to carve up the pie in the parallel import market, but is trying to subvert the traditional industry rules and seize the parallel import market. Make the cake bigger and more substantial, and share it with distributors and consumers in the parallel import market. Yitaoche is committed to building China's first overseas car purchasing platform for parallel imported cars. It bypasses secondary port dealers and directly connects first-hand car sources to domestic car dealers to achieve market upgrading and use original car financial services to solve car distribution problems. Car purchase risks, capital constraints and other stubborn problems faced by car dealers.
Mr. Feng Zhiliang is known as a trainer, network analyst, network planner, brand promoter, founder and developer of online news marketing, founder of Brand Communication, and proposer of the blue ocean view. Surname cultural research scholar and genealogy repairer .
"Feng Zhiliang and the Blue Ocean Viewpoint" and "On the Development Trend of China's Online Advertising" were published simultaneously. In March 2016, he presided over the editing and editing of more than 180 volumes of the Chinese traditional culture series "Handbook for Finding the Roots of Hundreds of Family Surnames" and more than ten application textbooks related to the compilation and writing of genealogy and biographies such as "Surname Tracing and Folklore Research". In March, "How to Compile a Family Tree", "How to Compile a Family History" and "How to Write an Autobiography" co-edited by Mr. Feng Zhiliang and his disciple Zhang Caixia were printed and published. In March 2018, he received an exclusive interview on the topics of genealogy compilation and surname culture for the "News Line" column of Jilin Satellite TV. In March 2019, Phoenix TV's "Walking with Dreams" column conducted character reports.
He has successively served as executive director and chief operating officer of Beijing Yiweiwang Marketing Planning Co., Ltd., general e-commerce consultant of Beijing Fuhaoshi Investment Management Co., Ltd., director and vice president of Beijing Times Nongchao Cultural Development Co., Ltd., Beijing Beibisou International e-commerce Ltd. brand ambassador.