Nanjing customized tea box

Nanjing customized tea box? How a product can promote corporate image and culture while also increasing sales has become a matter of concern to many merchants. However, whether a product can open up the market depends on its internal subject and another very important factor, which is the outer packaging. If the outer packaging of an item does not meet market demand, then the value of the item itself will be high and it will not be able to open the market. Therefore, the outer packaging of goods is the most important point in the entire marketing process. So, how can we design the most ideal outer packaging? Then it must be built according to market demand, consumer preferences, and combined with the culture of the product. Only when these three points are satisfied can a relatively perfect product outer packaging be made.
For modern brands, the crux that hinders their long-term development is how to deal with the growing lack of consumer loyalty to the brand. Among them, the best and most commonly used solution is to strengthen the uniqueness of your own brand image and make the brand stand out from the market. Establish a highly recognizable and highly attractive brand image so that consumers can independently establish awareness and trust of the brand. Perhaps, this is why many brand experts pay special attention to product packaging. However, for designers and brand owners, blindly catering to consumer preferences is a thankless task. Especially for packaging design, its so-called evaluation criteria have actually been changing with changes in the market.
Therefore, major brands have been constantly looking for breakthroughs, trying to introduce more innovation and added value into their own packaging design. In view of this situation, the market research consulting company (Mintel) in London, UK, recently released six major trends that will affect the development of the global packaging market in the next year, which not only involve the important impact on the brand, but also are closely related to patient consumption. are closely related.
.The innovation and rise of digital packaging and printing
The development of digital packaging and printing technology has created unprecedented opportunities for brands to get closer and closer to consumers. For example, (Coca-Cola) has previously launched a product concept that innovatively uses digital printing technology to provide customers with personalized limited-edition beverage bottles with their own names printed on them. It has achieved good market response and is a brand that is highly valued by consumers. Recognition. It is pointed out that 2019 will be a turning point in the development of digital packaging and printing. Digital printing will no longer only be used for private customization and limited edition customization of brand products, but will stand out due to its economic benefits and short update to market cycle. Main stage of dysmenorrhea packaging market.
.Green and ecological packaging
According to research, although many packaging brands have made efforts in environmentally friendly packaging design, the development of green and ecological packaging still has great potential. Unexplored. A good example that already exists is a packaging project called packaging designed by an advertising agency from Sweden. This clothing outer packaging bag designed for a clothing brand is made of natural degradable plastic, which is safe, non-toxic and environmentally friendly. At the same time, it can be folded into a huge envelope to store old clothes. Once stamped, the old clothes can be sent directly for donation. The simple creativity and design provide the added value of secondary use for the packaging. The concept of green ecology and the cultural sentiments of philanthropists play a very positive role in promoting the establishment of the brand image. When the price of a product is equal to the quality of the product, green environmental protection and reusability will become the decisive factors affecting consumers' purchasing desire. Therefore, brands cannot underestimate the impact of this factor on their brand competitiveness and marketing strategies.
.Less is more, transparent and streamlined packaging
With the improvement of consumers' own consumption and health awareness, the concreteness and transparency of product information have become the focus of consumers' attention when purchasing goods. However, product packaging and label designs with complicated and fancy designs and confusing information labeling greatly reduce the consumer experience. According to a survey, % of British consumers will check the raw materials and composition information of the product when purchasing products, and % of consumers will pay attention to the addition of artificial preservatives to the product. Labeling too much useless or false information will interfere with consumers’ judgment and affect their desire to purchase. Therefore, transparent outer packaging that allows consumers to clearly see the condition of the product and clean and concise labels with clear and organized labels with key information can best win the favor and trust of consumers.
. Combination of packaging design and mobile devices
In recent years, with the rapid development of mobile technology, the packaging industry has also followed the technological trend and undergone unprecedented changes. The intervention of modern technologies such as digital mobile phones has made product packaging design more convenient and efficient in information transmission and brand promotion by relying on mobile phones that people carry with them every day. It has also greatly enhanced the close interaction between brands and consumers.
For example, the world's largest whiskey brand last year released new bottle packaging for their bottles that incorporates new technology. The bottle is equipped with a label (near field communication technology sensor), and consumers can obtain all detailed information about the whiskey by approaching the bottle with their mobile phones
. Flexible packaging with strong plasticity and variability
According to A survey in 2017 showed that 10% of consumers regard flexible packaging with plasticity and variability as a symbol of modern and fashionable packaging. However, how to solve the differentiation and identification of brand image in the era of flexible packaging is the next key problem that brands and packaging industries must solve.
. Diversification and contextualization of packaging sizes
The design size of packaging pays more attention to catering to consumers' consumption needs and habits, and can be flexibly adjusted according to usage scenarios, which has become a new trend in packaging design. According to research, % of British consumers are more inclined to accept small bottles of alcoholic drinks, while % of snacks that focus on green and healthy concepts will choose sachet packaging as trial packaging when launching new products. Therefore, the proposed new packaging design size specification will be more open and diversified. It should not only provide diversified packaging solutions of different sizes that are more considerate of consumer experience, but also consider packaging size and use for consumers. The convenience and comfort of the scene match.
Of course, innovation has always been a double-edged sword. Changes may bring huge criticism and negative impact to the brand, or they may bring successful market response and higher brand recognition. , there is inevitability but also more uncertainty. Whether it is successful or not, we have to wait for the test of the market and the test of time.
Nanjing Shouxi Packaging Co., Ltd. is the first packaging company in Nanjing to bring traditional packaging factories into Internet creative design. It has its own independent packaging factory and product research and development center. Taking customer needs as the core, we are determined to design and produce packaging boxes. So far, Nanjing Shouxi Packaging has cooperated with many companies around the world, and has designed and processed products for more than 100 countries and regions, including some well-known global companies. Shouxi Packaging has professional market analysts, product researchers, and graphic designers hired from Peking University. It can be said that the entire design process is in a leading position. Therefore, companies that want to design and produce outer packaging, please contact Shouxi.