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Tianjin Indoor Swimming Pool Disinfectant Dosage Control | New Trends in Water Park Management | Assembled Swimming Pools With the continuous progress of social civilization and the continuous improvement of people's economic and living standards, people's willingness to participate in tourism and entertainment is becoming stronger and stronger. Operators continue to develop new tourism projects and leisure themes to meet people's growing needs for leisure and entertainment. Therefore, a large number of excellent paradises have emerged in China to meet people with different needs. Including theme parks, ecological parks, amusement parks, farm tours, etc. , Excavate culture to create a themed integrated environment (water park, water amusement equipment, water slides, children's water house, water park, children's water play equipment, theme park, ecological park, playground, farm amusement, etc.)
In the current market A large number of parks use the combination of regional culture or the introduction of foreign culture to create theme parks. A theme park is a place for people's leisure and entertainment with a certain cultural subject as the central content and amusement and viewing projects as the main body. It has a clear theme and distinctive characteristics and is a mimetic landscape that can leave special memories for tourists.
With the rapid advancement of my country's comprehensive national strength and economic level, my country's leisure and amusement consumption levels have also seen new growth. As a result, there have been such projects as the Changzhou Chinese Dinosaur Park with a dinosaur museum as the theme, and Chongqing with water interactive amusement as the main theme. Caribbean Water World Theme Park and more. In central cities where modernization has developed to a certain extent, people begin to get tired of the hustle and bustle of the city. In order to return to nature and relieve stress, people begin to walk towards the embrace of nature. Therefore, ecological parks with ecological themes have been developed. The ecological paradise allows tired people to experience the original ecology of nature, and at the same time creates some leisure and entertainment projects for people that are integrated with nature. In this way, man and nature are harmoniously unified, allowing people to have fun while releasing their stress through the beautiful natural environment.
The park uses various strategies to create themes. Common strategies include
One is to shape a historical and cultural theme. For example, the Qingming Riverside Garden is based on the famous painting Qingming Riverside by Zhang Zeduan in the Song Dynasty. According to the proportion of: It is a large-scale Song Dynasty folk custom amusement park that reproduces the original scenery and scenery. Qingming Riverside Garden generated ticket revenue of more than 10,000 yuan in just two months after its opening.
Second, the introduction of foreign cultural themes, such as Chongqing Caribbean Water World, a Caribbean culture-themed water park set sail in full splendor on 2018, creating the first water theme park in China. There are some thrilling large-scale water amusement facilities in the themed atmosphere. In addition to imported products, it mainly cooperates with the 72nd Research Institute of China Shipbuilding Industry Corporation to develop a number of large-scale products such as overhill slides, bringing visitors a new experience.
Third, plan a themed performance, such as the large-scale Guilin landscape live performance Impression Liu Sanjie is the Splendid Li River, the core project of Liu Sanjie Song Fair Scenic Area, with Zhang Yimou as the chief director, and it took three and a half years to complete. It is the culmination of Lijiang landscape, Guangxi ethnic minority culture and the creations of Chinese elite artists. It is the country's first new-concept real-life landscape performance.
Water park management uses strategies such as this to attract a wide range of tourists, increase the popularity of its own amusement brand, and add icing on the cake to its own park management. In addition, the park's food, accommodation, transportation and travel must be integrated in four dimensions to provide tourists with comprehensive services and convenience, which is also a major strategy for the park's management. Tianjin Indoor Swimming Pool Disinfectant Dosage Control | New Trends in Water Park Management | Assembled Swimming Pools .
Radiating the market and expanding business areas
While operating amusement parks, some large group companies have slowly begun to expand the market into other business areas, which is a diversified business strategy. This is also the basis for international and domestic amusement parks. A major trend. Diversified operation means that the enterprise tries to increase the categories and varieties of products or businesses, produce and operate a variety of products or businesses across industries, expand the enterprise's production and operation scope and market scope, give full play to the enterprise's expertise, and make full use of the enterprise's various resources, improve operating efficiency, and ensure the long-term survival and development of enterprises. Some typical cases in China involve developing paradises to boost the popularity of surrounding markets and get involved in the real estate industry. Because the establishment of amusement parks in a certain area creates a certain scale of tourism resources, the surrounding market becomes active and becomes an area with development potential in a certain city. Therefore, it is a wise choice to develop real estate in this area. Due to the increasing popularity of the surrounding areas, it is natural to develop the catering and hotel business, and continue to radiate outwards with the park as the center. Tourism consulting agencies, including travel agencies, can be born. By expanding its business areas, enterprises enhance their market competitiveness, reduce their risk rate in a single industry, and maintain the vitality of their market. While developing OCT tourism, the famous OCT Group Company has cultivated OCT Real Estate, OCT Hotel, OCT Asia, Konka, Splendid China, Window of the World, Happy Valley, Portofino, Interlaken Town, OCT Hotel, There are a number of well-known enterprises and brands such as Venice Hotel and City Inn.
. Create a reasonable park management model based on regional conditions
The most important thing in the management of a park is popularity. How to attract local tourists and even tourists from afar requires not only establishing a distinctive theme but also adapting measures to local conditions in daily operations. In order to formulate business strategies to attract tourists with potential spending power to the greatest extent possible, we will introduce several specific business methods.
In domestic first-tier cities, due to their high population density, advanced consumption concepts, and strong spending power, amusement parks can adopt a one-vote system. For example, the full price of tickets for Shenzhen Happy Valley is RMB per person. Shenzhen is a city with a relatively high population density, so there are many potential tourists. Therefore, the implementation of the one-ticket system will not reduce the number of tourists. Because of the complete range of equipment and the large number of tourists who have to wait in line, it is difficult for tourists to play all the activities in the park in one day, so some tourists will become potential consumers in the future.
In some larger cities in China, where the population is relatively fixed, the proportion is relatively high, and the consumption power is good, package tickets can be implemented. For example, Suzhou Le tickets are full price per person, but after entering the park, some better equipment requires additional payment. In this way, the number of consumers will not be limited because the ticket price is too high. At the same time, after entering the park, tourists will choose one or two to play based on their own spending power. This is also a successful marketing strategy.
Nightclubs should not be ignored. Especially for some paradises in Jiangnan cities, evening is the best time to travel in the hot summer. With such a potential large number of consumers, coupled with a simple and cheerful exotic performance, the turnover will be greatly increased.
Special personnel will lower ticket prices. For example, some elderly people want to visit some theme parks, but if the price of a ticket is too high, the elderly will basically not spend. After all, the elderly will not participate in some thrilling projects. Therefore, lowering ticket prices for the elderly will attract consumption by the elderly group, especially some amusement machine and amusement park units.
Children are also the main consumers. Parents will take their children out during the holidays, and the park has adult programs as well as some children's programs. For example, the children's paddling pool in Suzhou Water Park attracts many children. The water park has generated considerable revenue in just one and a half months of operation. Therefore, children's water play equipment and children's water houses will bring you extraordinary benefits. Tianjin indoor swimming pool disinfectant dosage control | new trends in water park management | assembled swimming pools.
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