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publicity page is sandwiched in the newspaper in a + delivery method, and then delivered with the newspaper to the advertising targets within the customer's designated range.
Compared with other forms of advertising, newspaper clip-on advertising has the following advantages
Flexible, efficient, highly targeted, and high arrival rate (clip-paper advertisements are delivered by couriers according to customer requirements, + clip-mail delivery, ensuring
Accuracy and timeliness , making it easy for users to accept, no sense of strangeness, and high advertising acceptance rate)
Low investment, high cost performance
Flexible and independent execution method (advertising placement can be specified according to the coverage of the customer's own business location
br/> Quantity, scope and target of advertising)
Highlight the large amount of information (advertisements in newspapers are not limited by specifications and sizes and have the characteristics of large information load, etc., and the design is exquisite, novel and unique in form) , so that the newspaper clip has the characteristics of high retention rate and high credibility. Strong visual impact
So that the newspaper clip advertisement will not be drowned in many advertisements, so that the advertising effect can be fully demonstrated)
Distribution standards are assured Worry-free (newspaper advertisements have strong media resource advantages, standardized distribution channels and strict supervision and management systems
so that advertisements can be accurately delivered to target groups, and customers can worry-free and rest assured)
The results are fast and can be monitored Predictable
Compared with other advertising forms, two-page advertising has the following advantages
Controllability
Enterprises cannot freely select and control the objects of mass media communication. The communication objects of newspaper advertising media can be freely selected by enterprises, and enterprises can choose targeted areas or consumer groups for delivery.
This feature is extremely significant in improving advertising effectiveness.
Targetedness
The company itself determines the advertising target of the product, so that people who have nothing to do with it will not receive the advertisement. The included newspaper (single page) is issued together with the newspaper subscription
This way you avoid wasting time and advertising dollars.
Distribution advantage
The size and design form of the advertisement, as well as the number of objects in the release time and area, can be changed at any time according to the different sales intentions of the product
The sales area has different habits, and can be changed at any time. Come up with the performance and appeal that is most suitable for the purpose of advertising
This is what distinguishes it from other media.
Advantages of pass-through (single page)
Promotional materials are not limited by specification and size and have the characteristics of large information load. The design is exquisite, novel and unique in form, which makes the folder have
high retention rate Characteristics such as high credibility. The strong visual impact prevents newspaper insert advertisements from being buried in numerous advertisements
and allows the advertising effect to be fully demonstrated.
Santou Advertising Supervision System
In order to ensure customer interests and delivery effects, and build the brand image of Fengtong (China) direct investment advertising business, the following supervision system has been specially formulated for the sandwich advertising business
After the customer determines the delivery date and area, the customer can go to the delivery area for on-site supervision and check the delivery and folder results.
The delivery inspection team conducts comprehensive inspection and supervision of each delivery, and makes full use of its own subscription network
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