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post office mailing of newspaper inserts and manual direct delivery. Mailing is not only expensive, but also rarely viewed. The envelopes are often thrown into the trash without being opened
The target audience of newspaper inserts is low and the delivery range is too large. The newspaper itself has too many junk advertisements and the inserts are useless. Renguan
Human direct delivery avoids the shortcomings of post office mailing and newspaper folders, and can promptly adjust the distribution area and
quantity according to the merchant's promotional needs, directly reaching the target audience users, improving the effective delivery rate, and achieving the maximum Best advertising effect.
What is effective delivery? Delivering a leaflet to one of the advertiser's target audiences is effective delivery. In this regard, mass
blind delivery does not necessarily mean that it will attract the attention of the advertiser's target audience. For example, sending a real estate brochure to a beggar or a rich person who already has a spacious house is invalid delivery, because the beggar has no purchasing power and the latter does not need a house, so they cannot be a real estate developer. To bring economic benefits, it is not that the target audience is relatively gifting it to a white-collar worker who is in urgent need of changing a house or buying a house, but it is much more meaningful, that is, effective delivery. By analogy, only those who have the consumption conditions and purchase intention are the advertisers' target audience terminal consumer group.
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