Shenzhen water purifier
manufacturers build a comprehensive standard water purification service system
At present, the penetration rate of water purifiers in our country is not high. Many consumers are concerned about the filter elements in the design, installation and later use of water purifier products. Replacement and maintenance
I don’t pay enough attention to the issue of maintenance and repair, thinking that buying a good water purifier can solve it once and for all. But when problems actually arise, after-sales service
cannot be guaranteed in a timely manner, so they resent the water purifier manufacturers. In fact, the overall service quality of my country's water purifier industry is low, which is also a major factor restricting the rapid and healthy development of the industry. It will affect the brand structure and future development space of a water purifier manufacturer for enterprises
The size is closely related to its after-sales service.
The current service system of the water purifier industry is still relatively backward. The deep-rooted traditional concept of drinking water, the low awareness of water purification household appliances
and the lack of consumers' concept of healthy drinking water are also the reasons. It is precisely because service is so important that providing good service is an inevitable choice for water purifier manufacturers. In order to provide good service, manufacturers must start from the following aspects:
. Establish pre-sales, sales Complete service system for mid-sales and after-sales services. Pre-sales mainly introduce the performance and main components of the product to customers
and answer the questions raised by customers. During the sale, we will investigate the feasibility of installing a water purifier in the customer's house, formulate appropriate installation procedures and methods, and instruct customers on how to operate and use the equipment. After-sales service is to judge and solve problems or potential problems that arise during use by consumers who install water purifiers.
. Establish a customer information database. The service of water purification equipment is lifelong, and the replacement of filter elements in the later period is a huge potential market. Therefore, we must attach great importance to
customer information. We must establish a clear and concise customer information database. Make memorandums on the resolution of after-sales problems and the service life of filter elements
and make full use of the information database. Later service work.
3. Standardize the service system. What items are involved in the service, service time charging standards, which service personnel provide the service, etc. There are many service-related issues that may arise.
. Strengthen the service awareness of non-service personnel. Water purifier service work is related to all personnel in the water purifier company. It cannot be roughly considered to be only related to the service department. This results in the inconsistency of the service awareness of sales staff and service staff and the inability to coordinate and provide good services. Work.
Looking at the current domestic water purification industry, there are still some companies that have gradually established a complete service system through years of investment in services. For example, Hua is popular among consumers. Mai's community physical experience store + five-center service system, Linster always insists on delivering the best water purification service to consumers' doorsteps every day + hours... Nowadays, with the industry As competition continues to intensify
, these brands with their own service systems will more easily win the trust of consumers and gain market share.
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