Year10
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Happy Star Burger was founded in 2008. After years of accumulation and successful operation and management, its taste and service have been unanimously favored by customers. On the basis of its own mature operation, due to the long-term attention and entrepreneurial needs of some consumers and investors to the brand, the company decided to officially enter the field of Chinese and Western fast food franchise chain operations in 2018 after conducting market research and analysis.
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Since its establishment, the company has been adhering to the business philosophy of integrity, happiness for you and me, and is committed to building Happy Star into the most popular Chinese and Western fast food brand in the country and even the world. The company's strong R&D capabilities continue to provide customers with first-class Chinese and Western delicacies and a fast and high-quality service culture.
Happy Star Burger mainly operates a series of fast food delicacies such as burgers, fried chicken, chicken rolls, pizza, French fries, egg tarts, ice cream, shaved ice, milkshakes, smoothies, Chinese fried rice and stews, juice milk tea, etc. Through the efforts of the entire company and the care and support of the society, on the basis of summarizing successful experiences, through continuous innovation, we have combined perfect business concepts and management methods with local consumption habits and reality, and have fully won the love and favor of consumers. Affirmation from franchisees. Since the company launched its franchise business, the franchise business has developed rapidly and has successfully developed many franchise chain stores across the country, mainly distributed in provinces, cities and autonomous regions such as Guangxi, Inner Mongolia, and Guangxi. We have coordinated development with franchisees to create a win-win situation, and established a good brand image and corporate visibility in the society.
Store management adheres to the business management philosophy of hygiene first, quality assurance, pursuit of perfection, and always setting new highs. We diligently pursue and continuously create and develop the operating model of fast food franchise chain operation. We will use our successful operating experience, excellent advertising creativity and rich and delicious food to build the beautiful dreams of investors and realize the life value of entrepreneurs!
Happy Star Burger continues to meet the needs of the market with its rich practical experience, professional food development formulas, and coordinated and standardized operation and management concepts. Provide consumers with nutritious, healthy and delicious food, meet the needs of every investor and consumer, and enhance the company's brand image and the market competitiveness of franchise stores.
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b , , .Brand advantage: The main consumer group of Western-style fast food is teenagers and children, and the company targets the age of consumers Composition and Features The Happy Star brand has been registered to make it closer to our consumers. According to a survey of the opened Happy Star stores, consumers’ awareness of Happy Star is significantly higher than that of other similar brands, especially among children. It is easy to remember and spread the name, which greatly improves the influence of Western fast food franchise brands and reduces the cost of store advertising investment.
b , , , .Cost advantage: The company has unified product suppliers, and the headquarters adopts group procurement, which can not only strictly ensure product quality, but also minimize costs, allowing the majority of franchise stores to enjoy the maximum products. Cost advantage, better success.
b , , , 3. Experience advantage: The successful experience accumulated by the company through self-operation or franchising for many years, after updating or copying, allows franchisees to avoid detours and save exploration time and investment costs.
b , , . Advantages of regional inspection: Once the franchisee determines the location of the store in the franchise area, he or she can apply to the company to send professional market evaluators to conduct on-site inspection, evaluation and operation planning of the market.
b , , , .Technical advantages: Fried chicken burger franchise stores will enjoy professional and unified technical training. The training is usually carried out around the day before the opening. The franchise store can arrange for personnel to go to the Shanghai headquarters to receive systematic technical training and operational management guidance. You can also apply to the company to send professional technicians to on-site training, and the training fees are free of charge.
b, ,, .Statistical advantages: Once a store opens, it is necessary to establish a standard accounting system to reduce operating costs, reduce waste and facilitate management.
b , , . Distribution advantages: Happy Star Burger Franchise is headquartered in Shanghai, the economic capital of China, with convenient transportation and a logistics distribution network covering the whole country. As long as our franchisees make a phone call, our distribution center will quickly send the goods to your local area.
b , , . Advertising advantages: The company formulates different advertising plans for franchisees according to different regional consumption environments, tracks the operating conditions of stores, and provides timely advertising design, planning and creativity for stores.
b , , .Advantages in new product research and development: In order to meet market demand and improve the market competitiveness of stores, the company's R&D department uses Shanghai's information advantages and combines market changes to continuously launch new products so that customers have more delicious choices. Bring more profits and eyeballs to the store.
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