When we carry out online marketing promotions, we often reduce transaction volume due to trust. So how can we make customers trust us and improve our online marketing results?
Online Marketing
1. Beautiful and elegant website design
For people who visit the website, the design of the website is the first impression left on them. A website that only uses official templates and does not have its own design style will be difficult to improve the trust of customers.
2. Update effective content in a timely manner
Some websites do not update content for half a year. Old content will affect the user experience and the effectiveness of the content. If there is no original content and no timely content relevant to the website, customers trust will also be reduced.
Top Ten Trust Factors in Internet Marketing
3. Detailed Introduction and Pictures
For a corporate website, there should be a detailed corporate introduction and photos of the corporate office and employees. For a personal website, It is said that posting your own photo avatar can also improve trust in online marketing.
4. Specific contact and communication methods
It is necessary to have a specific contact address and location. Many websites only leave one mobile phone or how customers can trust the website’s online marketing can add fixed-line online customer service. Free customer service hotlines can increase customers’ trust in online marketing.
Top Ten Trust Factors in Internet Marketing
5. Complete Certificates and Registration Certification
Registration is a must. If you have industrial and commercial certification and other authoritative industry certifications, you can put them on it. Complete documents Only when the website is safe can you trade and consume on it. You can take a look at how many certificates there are under the Sina homepage.
6. Use third-party trading platforms for transactions
You can use existing mature third-party trading platforms for transactions, such as Taobao and Paipai, and use their Alipay and Caitongtong for payment transactions to increase the security of transaction funds. It can increase customers’ trust in online marketing.
Ten trust factors in online marketing
7. Real customer records and cases
Previous customer records and evaluations can better promote the trust of new users, as well as the construction of some real cases that have been done before. Sexual negative comments can improve authenticity and enhance trust in online marketing.
8. Confirmation by authoritative institutions and media
If there is confirmation and reporting by authoritative institutions such as government departments and industry associations, as well as traditional and online media, it will be a lot of extra points.
Internet Marketing
9. Communication Process and Standards
When communicating with customers, there must be a process standard so that every customer can feel that it is a consistent service process. In addition, these common service processes can be Communication issues and processes are put on the website.
10. Website domain name and friendly links
Website domain name is also very important. When choosing a domain name, you should choose some commonly used suffixes. The meaning of the domain name is related to the content of the website. You can exchange some regular website pairs for friendly links. The image and trust of the website are also very important.
For Internet marketing, trust plays a key role in the final conversion and is also one of the necessary points for building a marketing website. Increasing and improving trust in Internet marketing can better promote the brand and sell products.
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