The new blue ocean of Taobao in 2017 began to take shape. Most of the first batch of people who settled in and seized the opportunity have now achieved their own achievements. Isn’t today’s WeChat just like Taobao in 2017? Although the direction is different, the meaning is the same. The mobile terminal must be the next network society. It is undoubtedly wise to seize the climax now. It is no wonder that Lao Ma is nervous and blocks the hasty promotion of all staff. It is true that many people are no longer so enthusiastic about mobile phone service production and focus more on WeChat. After all, it is easy to enjoy the shade under the big tree. The crowd is popular and the awareness is high why not.
What Xiaozhou wants to share today is the marketing skills of personal WeChat. It is neither a subscription account nor a service account. There are many benefits of both.
But there are also many disadvantages. Subscription accounts can send messages every day, but if the user subscribes to the brand If you post too many pieces of content every day, it will be very disturbing if not handled well, and it will be counterproductive if it arouses users' resentment. Therefore, the stringent requirements for content must be even more stringent. The certification of a few hundred yuan for a service account is indeed not the only mass post per month. The information is acceptable, but compared to the same period last year, the flexibility of personal WeChat accounts seems to be lacking.
It’s time to focus on the topic that has been around for so long. What are the operational points for personal WeChat marketing?
Tips for using WeChat drift bottles
Put the edited advertising information into the bottle and wait for users to take the initiative to pick it up and read it. Although it is simple and easy to operate, the random distribution method is not very targeted and users mostly use the drift bottle function just to relieve emptiness and boredom. Therefore, if the advertising method is not used properly, it can easily cause Disgusted.
Xue Yanzhouyu’s blog can definitely post advertisements with pictures, but there are restrictions. It cannot be a tough conversion advertisement, which is an advertisement that makes others shop and consume after seeing it. It is indeed annoying, but it is interesting to change it. Interactive advertising is hard to say. Boring people are not repelled by participating in public interaction. This is a psychological control.
User area location advertising skills
This is actually the most classic Xiaozhou briefly introduces the WeChat software on the next bar. Log in to any area to automatically advertise and greet the content. Jump to the landing page or add avatar and signature advertising (currently there is indeed an automatic greeting The WeChat software in the task area is available in Xiaozhou's Ai e-commerce Ai webmaster group. If you want to share it for free, you can download it yourself).
The important thing to consider here is that you need to choose the region based on the product. Let’s take an example.
Xue Yanzhouyu blog with pictures, for example, the product is a male health product such as kidney tonifying according to Baidu search index. Reference: Shanghai is the hardest-hit area
Xue Yanzhouyu blog with pictures Xue Yanzhouyu blog with pictures Attributes of potential customers of products Age age is the main age group Years are supplementary Vocational students and academic qualifications Undergraduate and high school Xiaozhou should say in advance that no Taking my own subjective will as the starting point, I never do what the people around me do. To tell the truth, it is very disgusting. We are all very small existences. Only the demands of the market are king. Maybe the Baidu index is not accurate and perfect enough, but At least it’s a data reference that’s more reliable than just patting your head and making subjective assumptions, right? (It doesn’t have to be Baidu Index or Taobao Index.)
Let’s get back to the topic. We also need students who know the unit price and grade level of the product. The general consumption capacity of the party is limited. A hundred yuan is the optimal level. If the unit price of our products is around 100 yuan and the packaging is medium, then these specific areas will be the first choice, such as Shanghai Baoshan, Shanghai University, Songjiang, Shanghai University Town, etc. Don’t miss the factory area. and junior college. Maybe some friends will question whether the student party wants to replenish the kidneys? Maybe it’s because Xiaozhou likes to look around. A large part of the people in Baidu’s rebooting bar are students. Why do I need to supplement? I won’t say it, which is inconsistent with the theme. This is a fact.
If you want to be more rigorous, plan a few promotion tasks for yourself. Prioritize promotion, second-choice promotion, etc., test for a week to see who gives good feedback, then it will be the key main force. Generally, the key points can be determined after more than one test and confirmation.
Group sending skills for personal WeChat accounts
Our personal WeChat account can be used for group sending. Of course, it is for your current friends. About personal WeChat group sending, some friends are still asking Xiaozhou if there is any related software. In fact, WeChat itself This feature already comes with it.
Xue Yanzhouyu blog with pictures Xiaozhou briefly introduces the operation path. Set up the general function group sending assistant and create a new group sending
The group sending function of the personal WeChat ID is very powerful, but the subscription account can only send one message per day. The service account can only send one message per day. You can post one post per month and there are no restrictions on sharing and group sending. There is no limit to the number of people you can send to groups at a time, which is very impressive.
Tips for setting up WeChat avatars, personal signatures, names, etc.
This is simple and direct. It is best to have relevant avatars. If there is a website with a brand name, it is the website name, brand name, and personal signature. Do not be tactful for fear of being disliked. It’s best to be simple and direct so that others can know what you do and what you want to do at a glance, such as what products to sell, what services to provide, etc.?
Since you have chosen to do promotion and WeChat marketing, don’t be afraid of being disliked by others, just give Our value is to provide convenience to people who need our products and services.
Tips for seizing user address books
The ranking of WeChat address books is sorted by letters, etc. The first letter of the first character of our name must be at the beginning. This will facilitate our ranking. Others are at the front
The advantage of doing this is that as long as the user opens the address book, our avatar name and signature advertisement will grab the user's attention just like a rigid advertisement, and it will not cause any resentment from the user, so why not In order to?
If Xiaozhou wants to seize everyone’s address book, it can be set to Xue Yanzhouyu or.
Interaction with personal WeChat account
Interaction is definitely necessary. This is also the reason why users can feel that we are real. An important operation to feel the meaning of our friends.
But how to do it? It’s very simple. Just click praise. If you have enough time, make targeted comments on the content posted by valuable users. Don’t feel hypocritical. People are very vain. They like to be praised and recognized, but don’t like to deny and reject. Between male and female friends You can deliberately deny and reject to adjust the elasticity of the relationship between two people, but users must not be naive to deny and reject them
In fact, frequent likes and comments are equivalent to showing up in front of your users. See you every day? Haha
Tips for sending advertisements in your circle of friends
First of all, you have to know who are the people in your circle of friends? What are you interested in? What are you sensitive to, etc.
It is best to limit advertisements to Bombarding ads every day will only make others dislike you. Ads/day is the best frequency
The sending time of ads every day. Xiaozhou, a friend who works on WeChat, told me to set it to be viewed around noon when users are eating and resting. Xiao Zhou feels that people now rely more on mobile phones than just any time at noon. Therefore, for several important time periods of the day, you can choose the three time periods of 1:00, 30:30, and the specific time can be targeted at products and users. Situation fine-tuning test to choose.
When posting an advertisement in a friend group, if it is pure text, it is best to limit the number of words to less than 1 character, because the text will not be folded when the user reads it, and your advertising information will be fully displayed.
Tips for using WeChat groups
The same existence as a group is used to accumulate its own users and cultivate its own die-hard fans. The related skills are the same as the group. The effect is very good.
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