Introduction to the article In order to save costs and expand customer sources, Wang Qianwen and his sister used online channels such as Weibo and WeChat to receive sales orders. In half a year, the cake shop of Wang Qianwen and his sister has more than 100 followers on Weibo. It is understood that the monthly sales of Wang Qianwen's brother and sister's cake shop have exceeded 10,000 yuan.
Brother and sister Wang Qianwen and Wang Wenqing, who live in Xintang, Houjie, have loved making cakes and cakes since they were young. Their parents have been running a certain brand of cake shop since 2000. They have been familiar with their parents making pineapple cakes and triangular cakes since they were young. The Wang Qianwen brother and sister love cakes and dream of one day owning their own bakery and creating their own brand.
Before starting his own business, Wang Qianwen went to Western pastry school for half a year and worked as an apprentice in a brand bakery for one and a half years. He often went to work in the afternoon and off work in the evening, and sometimes had to work overtime until 2 or 3 in the morning, but his salary was only diversified. After more than two years of experience accumulation, Wang Qianwen finally opened his own cake shop in less than an square meter this month and had his own brand. My sister Wang Wenqing, who works as a white-collar worker in a large company in Houjie, quit her high-paying job at the end of the month to join a cake shop in order to support her brother's career.
Focusing on health brand Weibo and WeChat marketing
In order to save costs and expand customer sources, the Wang Qianwen brothers and sisters use Weibo, WeChat and other online channels to receive sales orders. In half a year, the cake shop of Wang Qianwen and his sister has more than 100 followers on Weibo.
In terms of making cakes, Wang Qianwen and his sister focus on the health brand to ensure the quality of the cakes. They gave up the usual margarine on the market and used imported cream that does not contain trans fatty acids.
In addition, they are also actively developing new products to attract young consumers. Before the Mid-Autumn Festival, Wang Wenqing used his parents' traditional method of making Chinese mooncakes and combined it with Western pastry methods to create unique snowskin mooncakes. In particular, their original passion fruit custard cake is well received by customers. With the continuous innovation, the Wang Qianwen brother and sister cake shop now has more than 100 kinds of products.
Rows and rows of red order paper can be seen everywhere on the walls of the baking room. It is understood that the monthly sales of Wang Qianwen's brother and sister's cake shop have exceeded 10,000 yuan.
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