Maybe when you refresh your circle of friends, you will wonder why your circle of friends has become a small Taobao? There are advertisements everywhere selling cosmetics, bags, watches, and clothing, most of which are high imitations.
But don’t be tempted. A few days ago, the police arrested a lot of people selling high-end imitation products in WeChat Moments. There will be a series of severe crackdowns next, including bans from WeChat.
But don’t let it hit you that WeChat Moments is still a gold mine that has just opened.
As long as you do sunny things and position yourself well, rather than just advertising, and do operations well, you will have unexpected gains whether you are building a personal brand or selling products.
Today I will analyze a case from several points to completely reveal the mystery surrounding WeChat.
The protagonist of today’s blog, whose WeChat nickname is Fruit Dongshi’s WeChat ID signature, is that what I sell is not fruit, but high-end, elegant and conscientious quality!
Now let’s analyze it from several points.
First positioning.
Let’s first look at the most basic three-point positioning avatar, nickname and background wall.
Let’s take a picture first
Nicknamed Fruit Dongshi. What is your first feeling when you hear Dongshi?
Is this nickname easy to remember? And it is easy to build a brand.
There are two points, one is fruit and the other is Dongshi. The fruit clearly illustrates the product. Dongshi reminds us of the beauty behind the WeChat account.
The avatar Fruit Dong used his own avatar, and trust was immediately generated. And it is another bright spot for beautiful girls to sell fruits on WeChat.
Background Wall Let’s take a look at Guo Dongshi’s background wall and you will realize how much care she put into this aspect.
How many bright spots did you see on this background wall? Did you pay attention?
Then there is the personalized signature. What I sell is not fruit, but high-end, elegant and conscientious quality!
This is it Fruit Dongshi has the clearest positioning for itself!
In fact, I think many friends have already understood a lot about positioning after reading this picture.
There are many things that I just want to give you ideas and you can use them freely.
One thing is very important. As long as you put your mind to it, you can do it well!
I would also like to mention emotional marketing in the WeChat Moments marketing model.
The so-called emotional marketing means that when consumers buy goods, they are not interested in the quantity, quality and price, but for a kind of emotional satisfaction and psychological recognition. Emotional marketing starts from the emotional needs of consumers, arouses and arouses consumers' emotional needs, induces consumers' spiritual resonance, and integrates emotions into marketing, allowing emotional marketing to win ruthless competition.
In the entire process of Fruit Dongshi’s WeChat marketing, emotional marketing has been perfectly integrated into it.
When you do something with your heart to maintain a brand, you have already injected your own personality and emotions into it.
The second point is copywriting.
Let’s use pictures. Pictures are more convincing than words!
The copywriting in the pictures contains many information points.
First, look at the product from the photos.
Second, look at the operator from the content.
I also analyzed a fruit case in the copywriting article.
There is a sentence in it
The only purpose of the copywriting is that you are a fresh, happy, positive energy, fruit shop who sincerely serves customers.
Your copy should not only highlight the product, but also highlight your presence, photos of delivery, etc., as well as titles that bring people closer
If you still have any doubts about the copy, you can look at the front Article WeChat marketing is all about copywriting!
Therefore, pure advertising will have less and less market. Because everyone is tired of being blocked!
The third point is customers. Say something when expanding your customers. This sentence is a classic put forward by Mr. Xu Zhibin, the author of "Social Dividend".
This is also a summary of the book "Social Dividends".
The generation of social dividends is to allow information to flow in the relationship chain!
Let’s take a look at how Guo Dongshi allows her information to flow in the relationship chain during the specific operation process.
Let’s stick to the picture above!
Maybe you can’t tell anything just by looking at the picture. But if you add the following, you will understand!
Friends, have you been receiving gifts from couriers every day like a holiday recently? Do you still want to continue? It’s very simple, just add this message + picture
If you forward it to your circle of friends and like it more than ten times, you will receive a piece of fruit worth RMB 100. If you like it more than once, you will receive a piece of fruit worth RMB. The number is limited, friends
Hurry up
Let’s look back at the sentence to let the information flow in the relationship chain!
In this case, the information is added to this picture Text encouraging reposting. So how to make this information flow? Fruit Dongshi has done some incentives to give away fruits.
Because just by sharing, you may get a piece of fruit worth 1 yuan.
Would you forward this information if you saw it?
In this way, information flows in the relationship chain.
Let’s take a look at some of the values behind this.
A person's WeChat Moments can affect at least ten private friends.
In other words, when I share this information, ten close friends will pay more attention to this information.
Generally, if a person has one hundred people on WeChat, when he shares this information, one hundred people will see this information from his circle of friends.
Then her circle of friends is basically his communication level. Will anyone among the hundred people be interested and forward it for the second and third time?
Through several such activities, the number of customers will be expanded. . Do you think customers are still a problem?
Once you have a positioning, good copywriting and customers, the rest is operations. It’s still true to what I wrote yesterday.
Marketing in WeChat Moments is not complicated but requires persistence!
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