Leveraging inventions that are already on the market can cut development costs, skip troublesome patents, and minimize your overall risk. Di Belaka, a new product marketing expert, suggests first identifying hot markets and products and then attending exhibitions such as (Editor's Note: American Invention and New Products Exhibition) to search for potential patents and negotiate with inventors. DiBelaka said when purchasing the rights to a product try to minimize your upfront expenses and aim for the lowest licensing fee, especially in the first year.