Startup ideas for a unique name for your business:

Ideally your business name should summarize who you are, what you do and what makes you unique. But naming is not an exact science. Before you go quoting Romeo and Juliet (what's the point in a name?) Born Sign founder John Williams has a few suggestions. Start by thinking about what value your business provides, Williams said. Get a dictionary and list a bunch of names and see what people around you think. Don't pick a name that sounds like a competitor.