When doing any marketing, only where there are people can there be sales and it is easier to make money. Several social tools commonly used in new media marketing include WeChat, Weibo and Momo. The power of the tool lies in the length of time the user stays. The longer the user stays, the easier it is to market. Why do we browse Weibo and WeChat? In fact, it is very simple. People are lonely and browse for a sense of presence.
Why is WeChat so popular now? Because when you post something on Weibo, no one is willing to comment or like you. But when you post a piece of content in WeChat Moments, a group of people will like and comment on you. This is human's instinctive social need.
WeChat is very easy to use and convenient, but not everyone can play it well. The most important thing is that the current marketing system of WeChat is not perfect. The first wave of dividends of Moments has passed. It is difficult to do marketing based on the original simple and crude methods. Well, you need to work hard to accumulate a certain number of customers. The biggest disadvantage of WeChat is that it cannot spread. Without spread, there is no power. WeChat public platform is easy to spread but the interactivity is too poor.
Weibo is a social platform with weak ties and a vanity fair. It has good dissemination, but the people on Weibo are mixed like a river and lake. Without a deep sense of morality, it is difficult for you to do well because you have to learn to relate to this society. For many entrepreneurs, It is relatively difficult for small and medium-sized enterprises to operate. Many people who do traditional marketing have a misunderstanding that the last one has no value and no one will play it anymore. If you think this way, you must be a layman! I will tell you a few points and you can think about it
No matter you are Whether you are an elite in first-tier cities or a migrant worker in second- or third-tier cities, you all have more than one account.
Many people don’t play Weibo or WeChat, and they still use copycat phones, let alone all kinds of them, but there must be one.
The first thing most people in China do when surfing the Internet may not even open the web page, but they will definitely open it first, or they may just hang around without doing anything. This is the power of subtle habits.
The .billion simultaneous online space currently has a monthly user activity of 100 million, ranking first among social tools. Over the years, the marketing system has become more mature.
Both Space and WeChat are products from Tencent. Their strong ability to integrate resources pave the way for the later stages of marketing.
.After this year is already old, after this year is already old, they have become the main force of consumption. If you can capture this group of young people, you don’t have to worry about the next year.
In addition, I want to correct everyone’s wrong point of view. Many people have been struggling with this question: Where are my customers? My customers are not online! Don’t be too playful. Loyal fans are enough to support your brand. Don’t dream about it. It is really unrealistic to capture hundreds of thousands of customers by yourself. Today I’m going to teach you some tips on space marketing. I compiled them half a year ago and today I’m sharing them with you. No matter how good the method is, you must use it. If you don’t use it, it’s just bullshit!
How to pass "One" by saying How about capturing accurate customers with logs?
Someone has already solved % of the problems in this world for you, you just need to use them. For example, Tencent has already helped you with some simple marketing tools and methods. They have always existed and do not have any technical content. It is just that everyone does not understand them. Today I will write about some of the simplest methods. Simple ones are often the most direct and effective. Let’s take a look at how to capture accurate customers for hair loss products?
Let’s talk about the space log.
Click to talk about entering keywords and what I lose is hair loss and then click on space search. I selected a few representative customers to take screenshots. This process requires careful attention to discover that the search keywords are very important. If a person pays attention to, reprints and shares knowledge about hair loss on his own Weibo space and other platforms, then he must be currently troubled by hair loss and needs such a product to target it. If you are selling ginger anti-hair loss shampoo, do you choose to spend money to attract people? For example, Baidu bidding platform website advertising, Taobao through train, etc. Or should you purposefully collect these people for later use? Have you used it?
Space log.
Or do you mean to reprint, share and comment on hair loss? People who have experienced similar problems, in other words, are the potential user groups of hair loss products. They are collected for purpose. Isn’t it better to put more effort into follow-up marketing? Isn’t this much more cost-effective than Taobao’s current marketing cost of RMB per new customer? For those who don’t want to use their brains to analyze, it is estimated that it will stop here. Can you take one more step? Do more operations. Is the effect better?
One of the most obvious features of space logs is recent visitors. You should understand what I mean. In addition to this, there are also comments and reprints. Everyone should understand this! If you don’t understand, then I can’t help it! In fact, this is just a little click to spread out. There are too many things that you can only get used to and cannot understand. Analysis, thinking and To sum up, your role can only be defined as that of an operator and executor. If you want to grow and develop quickly, you must get rid of this role and let your head spin. How to communicate with customers after finding these precise customers is very important. If you send a message directly and hear that you are losing hair every day, we have professional hair loss treatment here? Do you want it? Do you think a stranger is greeting you like this? Would you pay attention to him?
The reception mainly has the following six points< br/> Make boring text emotional and add modal particles such as kiss, oh, ah, etc.
Use modal particles as little as possible, such as hehe hehe, faint, etc. It is taboo to say hehehehehe alone
Make good use of expressions but Be careful when using pictures such as emoticons to search I'm back, hello, etc. But avoid using violent pornographic pictures
It is forbidden to use dithering and pop-up windows to post videos and other impolite behaviors
Pay attention to details for users with black fonts The best experience is to pay attention to the speed of chatting, take care of the other party's speed, and don't put pressure on the other party. Pay attention to the timing of communication. Analyze the user group to judge the timing of communication. Pay attention to polite words, please hello, thank you, etc. The method of analyzing the user group is very simple and effective. % of accurate customers can The key to success in marketing depends on your own persistence.
Anyone’s success is no accident. Methods and techniques are of course important. Success also depends on who is doing the operation. If you work hard and work hard, you will make money. God rewards hard work!
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