Customized packaging design in Nanjing? Many
manufacturers or suppliers in Jiangsu area don’t know which one is better when choosing product packaging boxes. Faced with the dazzling packaging boxes and packaging design companies on the market, how do you choose the one that satisfies you? If the outer packaging of an item does not meet market demand, then the value of the item itself will be high and it will not be able to open the market. Therefore, the outer packaging of goods is the most important point in the entire marketing process. So, how can we design the most ideal outer packaging? Then it must be built according to market demand, consumer preferences, and combined with the culture of the product. Only when these three points are satisfied can a relatively perfect product outer packaging be made.
Planning and packaging design are not opposite links, but two key components in brand integration. They promote each other like gears in a machine and cooperate with each other to maximize the penetration of the brand and establish it in the market. It plays a strong differentiation role in promotion and terminal sales, allowing the brands of each service company to form a clear and distinctive brand imprint in the minds of consumers. The product packaging created also has unique selling points and is widely recognized.
When local specialty product companies communicate with brand integration agencies, they usually tell the other party to help customers design several packaging styles. This is what many local specialty product companies are most concerned about. This also shows the importance companies attach to packaging. At the same time, it also shows that companies have fallen into huge misunderstandings when it comes to local specialty brands, because they always think that as long as they fix the packaging, everything will be fine. It is undeniable that packaging in place can play a pulling role in the terminal, but packaging is only an entry point and component in the brand integration process. It is also only the starting point of brand integration.
If a company only starts with packaging and ignores the overall brand situation, then no matter how beautiful and creative the packaging is, although it can stimulate consumers' attention and promote purchases, it will only be short-lived. Simply focusing on packaging will only achieve partial results, because with the continuous expansion of information dissemination channels, consumers and dealers are exposed to more and more information sources, and similar products are in the midst of homogeneous competition. If there is no comprehensive thinking from the perspective of the market as a whole, brand strategy, brand building, and consumer demand, it is impossible to bring a healthy development direction for the brand.
If brand integration is regarded as an army, then packaging is just a type of military unit in the army. In order to win market share, packaging alone is not enough. Only by using various means to conduct comprehensive operations can we achieve synergy in all aspects. The ultimate goal is to effectively enhance brand power and sales power.
From another perspective, if companies blindly focus on packaging, in the long run, it will cause the brand to lack development potential, because without any leadership or direction, it will go beyond brand integration. This must-have main line only focuses on packaging, so the consequences can be imagined, that is, chaotic brand development, lack of unified direction, and inconsistent marketing. Therefore, introduction from the perspective of healthy brand development and overall brand coordination is a brand development route that every local specialty enterprise must follow. Therefore, on the basis of packaging design, we should also adopt an overall brand thinking mode, not just limited to the packaging design services of the project, but forward-looking considerations on the future development route of the company's brand. Emphasize the overall pattern of the brand, taking the improvement of the company's brand follow-up as the guide. At the same time, every investment of an enterprise is for brand growth, so it is necessary to conduct integrated thinking at multiple levels and angles to realize the accumulation of enterprise brand building.
Nanjing Shouxi Packaging Co., Ltd. is the first packaging company in Nanjing to bring traditional packaging factories into Internet creative design. It has its own independent packaging factory and product research and development center. Taking customer needs as the core, we are determined to design and produce packaging boxes. So far, Nanjing Shouxi Packaging has cooperated with many companies around the world, and has designed and processed products for more than 100 countries and regions, including some well-known global companies. Work hard and complete the design with heart. Under the leadership of Director Cui of the External General Department of Shouxi Packaging Co., Ltd., every employee of Shouxi Packaging puts customers first and takes solving actual needs of customers as their core goal.