Gong Yongjun: The Internet+ era is coming. How will traditional companies respond?

China's economic form is undergoing a fission. The impact of the Internet+ era will greatly change the sales model on the sales side. Gong Yongjun, general manager of Shanghai Zhilang Marketing, believes that it is mainly reflected in the following two aspects.
Rough Transformation and upgrading from large-scale sales to brand sales with humanistic spirit
In the past, cluster-type large-scale industrial production and sales could still make a big impact and even win everything in a closed communication environment. However, the mobile Internet era has changed all aspects of social life. The penetration of China's economy requires that the sales model of China's economy must undergo an innovative change. This change is not an innovation and upgrade of the model, nor an innovation and upgrade of technology, but the highlighting and amplification of social humanity.
The mobile Internet has made the phenomenon of small social circles more and more obvious. The personalized needs of such small circles have rapidly risen and grown. Therefore, for most brands, it does not matter what they sell, but what matters is what you sell. Whether the value behind the product can accurately meet the personalized needs of the small circle.
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The transformation and upgrading of channel management to experiential marketing
Recall the butterfly effect that these terms, channel is king, terminal victory, and deep distribution, have brought to the Chinese economy. You will find that in the past sales model, channels were extremely critical. However, the impact of Internet + on channels has made their living space increasingly narrow. Traditional channels have entered a one-way street where transformation is a fear of death, and if they do not transform, they will die. But how to change? Gong Yongjun believes that no matter how traditional channels transform, they cannot be separated from consumers as the judge. In the Internet+ era, consumers pay more attention to close contact with products. Therefore, experiential marketing models are particularly critical. The venue provided by the channel is not only a product display center, but also an experience center.
Gong Yongjun said that no matter how it changes, the wheel of history will always rotate along its own core. Channels cannot change randomly. Only by following the above two models and making changes step by step can we run on the right road
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